WORKSHOP DETAILS

Duration: 4 weeks (Monday, Wednesday & Friday)
Date: Starting from October 1, 2025
Time: 7 pm to 9 pm

WHAT YOU’LL LEARN FROM THIS WORKSHOP

• Understand the fundamentals of Marketing Engineering and Analytics.
• Explore the role of OpenAI in data-driven marketing decisions.
• Learn techniques to predict consumer behavior using AI.
• Apply AI tools to optimize campaigns and pricing strategies.
• Develop skills in customer segmentation and personalization with OpenAI.
• Analyze case studies to connect theory with practical applications.

KEY TOPICS COVERED

• Module 1:
  Segmentation analysis
  
• Module 2:
  Forecasting of a new product using Innovation diffusion
  
• Module 3:
  Market Basket Analysis
  
• Module 4:
  Recency, frequency, and monetary value (RFM) analysis
  
• Module 5:
  Perceptual, preferential and brand mapping
  
• Module 6:
  Product designing using Conjoint Analysis
• Module 7:
  Analysis of the customer Reviews
  
• Module 8:
  Sentiment analysis
  
• Module 9:
  On demand of participants if any

WHO SHOULD ATTEND?

This course is ideal for marketing professionals, business analysts, data scientists, and students interested in applying AI and analytics in marketing. No prior programming experience is required.

RESOURCE PERSON

Dr. Ajay Kumar Chauhan (M.Sc. Mathematics, MBA Finance, UGC NET, Ph.D. Finance) is the founder of 6thQResearchH LLP (Research-Shiksha) and currently serves as Professor of Practice in Analytics at BIM Trichy. With over a decade of teaching experience at institutions like IMT Ghaziabad, LBSIM, and Apeejay, Dr. Chauhan has conducted more than 1000 training workshops nationally and internationally on topics such as Structural Equation Modelling, Financial Econometrics, Machine Learning, and Business Research Methods. He has published 25 research papers in ABDC A & B category journals, authored three books, and completed an advanced course in Econometrics from Switzerland. A renowned trainer, he has collaborated with prestigious organizations including IIMs, NTPC, Coca-Cola, and NITs, and has also taught internationally in Bulgaria.

WORKSHOP HIGHLIGHTS

Exclusive Resources

• Lifetime access to session videos.
• Pre-shared PPTs, datasets, and e-Books

Certification

• Receive an e-Certificate upon completion

REGISTRATION PROCESS

• Pay Rs.1999/-

Note:

• Please share your transaction details with us on the whatsapp number 9811216905, and we will add you to the workshop group without delay.

For further enquiry, contact,
Dr. Ajay Kumar Chauhan
98112 16905 | ajay@bim.edu
Mr. Ganesh, 98945 24333 | ganesan.v@bim.edu