Curriculum

Grooming 𝝅 Shaped Professionals for Business of Tomorrow

Through a well-crafted program architecture, we nurture 𝝅 shaped professionals who are ready for the business of tomorrow. The business of tomorrow is marked by uncertainties. New technologies, new business rules, a completely new set of consumers like Gen Z, and the onset of events like the covid pandemic make uncertainties the next normal for the future of work. At BIM, we have designed a unique program architecture to bulletproof you against these uncertainties, by making you a Pi-shaped professional. A pi is an irrational number and perhaps holds the key to combat the irrational world we face today.

There are many well-established skilling models. We are perhaps one of the first few B Schools globally to adopt this concept of Pi shaped learning in a B School to help our graduates build a foundation for life while building a foundation for knowledge. The top horizontal bar in Pi denotes the core and elective courses to provide a spread of subject knowledge across core and elective subjects to make them strong generalists. The first vertical bar represents the new technology applications across five areas of specialization, such as, Martech, Text mining and consumer sentiment analysis, Marketing Analytics in Marketing; Fintech, Blockchain, Cryptocurrency, Derivative analytics in Finance; Supply chain 4.0 in Operations, HR Analytics, Digital HR in Human Relations, and AI/ML and other tools in Digital Business & Analytics. This domain specific technology focus equips our students to be specialists in applying new technology in a specific specialization for meaningful business insights. All BIM students are encouraged and facilitated to learn Python, R, KNIME, SPSS, AMOS, NVivo, and other tool-based applications. The second vertical bar denotes courses that help our students imbibe human values, build character, personality and confidence to take on the uncertain world with a strong belief in themselves, and be sensitive to SDG/ESG priorities. Our practice courses like participation in club activities, personality building through sports, outbound leadership program, personal growth lab, and courses like universal human values aim to achieve this.

BIM has created Centers of Excellence like Financial Trading and Analytics Centre (FINTRAC equipped with Bloomberg and NSE Smart trading simulator), Real-Time Contextual Marketing Lab (RTCML equipped with Salesforce Social Studio and a host of other proprietary and open-source tools), Centre for Operations Excellence (with Fresh Connection simulation tools to create value chain experience), and Centre for SDG. Students are doing certifications on CMT, BMC, and NSE Smart trading simulation, Salesforce dot com, Supply chain 4.0 simulations through these centers of excellence. Students with faculty mentors are encouraged to undertake interdisciplinary research to build proof of concepts and create patents. Students are currently working on areas like text mining and audience sentiment analysis, algorithmic trading, predicting valuation from social sentiments. Students thereby develop a good insight into the subject by blending theory with practice. The CoEs at BIM ensure world class research, scholastic, and consulting experience in the most contemporary areas. The MBA course curriculum 2021-23 reflects this vision of BIM.

MBA COURSE CURRICULUM: 2021 – 2023  
S.No. Course Code Courses Title Credits #
I TRIMESTER – Foundation and Functional Courses
1 LAA Liberal Arts and Aesthetics for Managers 2
2 EcoM Economics for Managers 2
3 QSM Quantitative Science for Managers 3
4 DTE Design thinking & Entrepreneurship 2
5 PBT Productivity Business Tools for Managers 2
6 BC Business Communication 2
7 OB-I Organisational Behaviour-1 3
8 FRPA Financial Reporting and Performance Analysis 3
9 MM-1 Marketing Management-1 3
Practice School
10 PGL Personal Growth Lab – Self Discovery & Way Forward 2
11 LPT Learning Process and Tools 1
TOTAL 25
II TRIMESTER – Foundation and Functional Courses
1 CF-1 Corporate Finance-1 3
2 MM-2 Marketing Management-2 3
3 OB-2 Organisational Behaviour-2 3
4 OR Operations Research 3
5 OM Operations Management 3
6 CAM Cost Analysis and Management 3
7 MEB Macro-Economic Environment for Business 2
8 TEBM Technology-Enabled Business Management 3
9 DSM Decision Science Tools 2
Practice School
10 OLP Outbound Leadership Program 1
11 SIP Social Immersion Program 2
    TOTAL 28
III TRIMESTER – Foundation and Functional Courses
1 CF-2 Corporate Finance-2 3
2 RLAB Regulatory & Legal Aspects of Business 2
3 HRM Human Resources Management 3
4 BRM Business Research Methods 3
5 DBM Digital Business Modelling 2
6 Viva Comprehensive Viva 1
Practice School
7 EEC Effective Execution (Club/Committee) 1
8 PES Personality Enhancement through sports 1
9 CTC Classroom to Corporate (C2C) 1
    TOTAL 17
TOTAL CREDITS AT THE END OF PGP 1 70
TRIMESTER IV
1 SM Strategic Management (Capstone Course) 2
2 Electives To be chosen from the Area-wise list of courses 14-16
Practice School
3 CIP Corporate Immersion Program (10 weeks) 3
TRIMESTER V
1 B2EG Business Ethics, Environment and Governance (Capstone course) 2
2 Electives To be chosen from the Area-wise list of courses 14-16
TRIMESTER VI
1 BS Business Simulation 1
2 Electives To be chosen from the Area-wise list 10-14
TOTAL CREDITS AT THE END OF PGP 2 50
 

 

CREDIT STRUCTURE
Description Credits
PGP I
Foundation & Functional Courses (Core) 61

Practice School

  • Personal Growth Lab (2 credits)
  • Learning Process & Tool (1 credit)
  • Outbound Leadership Program (1 credit)
  • Social Immersion Program (2 credits)
  • Effective Execution (Clubs/Committee) (1 credit)
  • Personality Enhancement (Physical Wellness) (1 credit)
  • Classroom to Corporate (1 credit)
9
PGP II

Practice School

  • Corporate Immersion Program
3
Capstone Course (Core) 5
Elective Courses 42
Total credits 120


# 1 credit is equivalent to ten hours of direct classroom learning and thirty hours of self-directed learning.

Area-wise courses

Marketing
Sl. No Course Title Credits
1 Mobile Marketing 2
2 AI in Marketing 2
3 Sales and Distribution Management 3
4 B2B Marketing 2
5 IT Sales and Marketing 2
6 Retail Management 2
7 Social Media Marketing 2
8 Advanced Marketing Research 2
9 Marketing Metrics and Analytics 2
10 Services Marketing 2
11 Brand Management 2
12 Consumer Behaviour 2
13 Strategic Marketing 2
14 Marketing at the Bottom of the Pyramid 2
15 Integrated Marketing Communications 2
16 Marketing of Financial Products and Services 2
17 Text Mining and Social Sentiment Analytics ^ 2
18 Customer Relationship Management 2
Digital Business & Analytics
Sl.No Course Title Credits
1 Exponential Technology 2
2

Digital Technology

  1. Cloud Computing
  2. Internet of Things
  3. Mobile & Others
3
3 Advanced Digital Business Modelling 2
4 Business Transformation Project Management 2
5 Text Mining and Social Sentiment Analytics ^ 2
6 Artificial Intelligence and Machine Learning [with PwC AI/ML Lab] 3
7 Robotic Process Automation 2
8 Blockchain for Business Applications 2
9 Business Data Visualization using Tableau/Power BI 2
10 Data Management and Data Engineering 2
11 Advanced Predictive Analytics 2
12 E-Commerce 2

^ Cross-Listed Courses

Finance & Economics
Sl. No Course Title Credits
1 Managing Banks & Financial Institutions (including Corporate & Retail Banking) 3
2 Financial Systems & Markets 1
3 Portfolio Management Practices 3
4 Derivatives & Risk Management 3
5 Investment Banking 2
6 Financial Planning & Wealth Management 3
7 Financial Lab with Bloomberg & NSE Trading Terminal (Platform for Investment Experience) 2
8 International Financial Management 3
9 Business Valuation 3
10 Corporate Restructuring & Insolvency 2
11 Fraud Analytics 2
12 FinTech 2
13 Advanced Risk Analytics 2
14 Financial Modelling using Spreadsheets 2
15 Behavioural Finance 2
16 Econometrics 2
17 Digital Economics 2
18 Project Appraisal and Finance 2
19 Insurance & Risk Management 2
Human Resources
Sl.No Course Title Credits
1 Talent Acquisition & Management 3
2 Employee Relations & Labour Laws 3
3 Learning & Development 3
4 Performance and Compensation Management 3
5 Organizational Development & Change Management 3
6 Strategic HRM 2
7 Leadership in New Age 2
8 HR Analytics 3
9 Interpersonal Dynamics & Psychometric Testing 2
10 Digital HR 2
11 Managing Cross Cultural Diversity 3
12 Managerial Counselling and Coaching 3
13 Neuro Linguistic Programming Workshop 2
14 Emotional Intelligence Workshop 1
Operations
Sl. No Course Title Credit
1 Advanced Logistics and Supply Chain Management 3
2 Quality and Lean Six Sigma 3
3 Service Operations Management 2
4 Revenue Management 3
5 Strategic Decisions in Operations 3
6 Advanced Project Operations Management 3
7 Service Process and Delivery Management 2
8 Operations 4.0 2
9 Supply Chain Analytics 3
10 Digital Supply Chain Management 2
General Management
Sl.No Course Title Credit
1 Business Consulting 2
2 Enterprise Risk Management 2
3 Sustainable Development Goals in Practice 2
4 Globalization and Emerging Markets 2
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