ABOUT THE PROGRAMME

The Parasuraman Centre for Citizen-centric Service Excellence at BIM Trichy is organizing a one-day Faculty Development Program on creating impactful research through Programmatic Research for academicians and research scholars. Programmatic research is a systematic, step-by-step approach to conducting impactful research by focusing on a cohesive, multi-study agenda rather than on disjointed, one-off projects. In his illustrious academic career, Dr A. Parasuraman felt that sustained, interconnected research streams have enabled him to develop the SERVQUAL model, which has a lot of real-world applications. The One-day program aims to introduce participants to the principles of programmatic research and demonstrate its relevance for conducting structured, rigorous, and impactful research within their respective domains. To supplement the session, there would be a workshop on Meta SEM(Meta-Analytic Structural Equation Modeling – MASEM)

OBJECTIVES OF THE PROGRAMME

The key objectives of the programme are to:
1) Familiarise participants with the concept and scope of programmatic research.
2) Examine the processes and approaches associated with programmatic research.
3) Enable participants to apply this approach to research and intellectual contributions.
4) To expose the participant to Meta SEM for doing impactful research.
5) To collaborate with BIM for research in public service domain under the mentorship of Prof. A. Parasuraman and Dr. Ajay Kumar Chauhan.

TARGET AUDIENCE

The programme is designed for academicians, researchers, and doctoral students with an interest in academic writing and scholarly publication. It will provide participants with an opportunity to present and refine research ideas through engagement with the resource person and peers, and to develop these ideas into stronger scholarly contributions. The programme will also facilitate potential research collaborations with the Parasuraman Centre for Citizen-centric Service Excellence at BIM Trichy

EMINENT SPEAKER PROF. A. PARASURAMAN

Professor A. Parasuraman is the Emeritus Professor of Marketing and James W. McLamore Chair Emeritus at the Miami Herbert Business School, University of Miami (USA). He is globally renowned as a leading expert in service quality and customer service. He has authored several books, consulted with numerous companies, and conducted dozens of executive seminars worldwide. He has published more than 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He has received major discipline-wide honors, including American Marketing Association’s “Career Contributions to the Services Discipline Award” (1998); Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001); inclusion in the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide (2004); and IIT-Madras “Distinguished Alumnus Award” (2005).

RESOURCE PERSON (META SEM) DR. AJAY KUMAR CHAUHAN

Dr. Ajay Kumar Chauhan is a Professor in the Digital Business & Analytics area at BIM Trichy. He is also the Founder and Chief Consultant of Research Shiksha. He held academic responsibilities at Universal Business School, Mumbai; Institute of Management Technology (IMT) Ghaziabad; Lal Bahadur Shastri Institute of Management, New Delhi; Apeejay School of Management, New Delhi and visiting professor at MDI, IMT, IIFT, and NMIMS. His research works have been published in journals such as Benchmarking: An International Journal, International Journal of Consumer Studies, Journal of Public Affairs, International Marketing Review, and Technological Forecasting & Social Change.

ABOUT PARASURAMAN CENTRE FOR CITIZEN-CENTRIC SERVICE EXCELLENCE

Parasuraman Centre for Citizen-Centric Service Excellence (PCCCSE) at BIM-Trichy was established to develop approaches to improve the overall quality of public services and institutional design. The centre will engage in policy advisory, impact assessment, field implementation, and executive education in citizen-centric governance. It also intends to explore advisory partnerships with state governments, train public officials, and publish high-impact research. The Centre invites fellow academicians from other institutes to collaborate with us for impactful research in the public service domain.

PROGRAMME CONTACT

FACULTY COORDINATORS
Prof. Ruma Agnes. R, ruma@bim.edu
Prof. Jayakrishnan. S, jayakrishnan@bim.edu
DIRECTOR’S OFFICE
Email ID: directoroffice@bim.edu
Phone: 0431 252 0502, 94433 18296, 98862 87474