Journal Publications (2024 – 2025)

Dr. S. Manochandar

  1. Akshaya, N., & Manochandar, S. (2025), “An investigation of the validity and reliability of neuromarketing constructs in influencing Indian consumers’ buying behaviour”, Academy of Marketing Studies Journal, Vol.29 No. (3), pp 1-19 (ABDC-B).
  2. M. Sivasankari, Manochandar S, Lakshmi Chandrakanth Kasireddy, Arpan Shrivastava, et al, (2025), “Artificial Intelligence in Retail Marketing: Optimizing Product Recommendations and Customer Engagement”, “Journal of Informatics Education and Research Vol. 5 No. 1 (ABDC – C)
  3. Divyanshu Pandey, Manochandar S, Areema Pandey, Meena Sunildutt Sharma, (2024),”Creating Sustainable workplace through Integration of Artificial Intelligence (AI) and Green HRM Practices: An Empirical Study”, “Journal of Informatics Education and Research, Vol. 4 No. 3 (ABDC – C)

Dr. Pragha P

  1. Pragha P, Dhalmahapatra K, Natarajan T (2025),” The future of human experience: the drivers of user adoption of the metaverse”, Online Information Review (Scopus)

Dr. K G Sofi Dinesh

  1. K G Sofi Dinesh et. Al. (2025), “Perceived Credibility of Social Media Influencers and Adoption Intention towards Green Apparel”, International Journal of Internet Marketing and Advertising. (Scopus Indexed)

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