PROF. SATHEESH KRISHNAMURTHY
Consultant. Columnist. Coach.
Area : MARKETING
- MBA Marketing from Fox School of Business at Temple University
- M.Com from University of Madras
- B.Com, Vivekananda College
He is an M.B.A from Temple University, U.S.A and M.Com from University of Madras. At Temple University, he was under a full scholarship and served as a Research Assistant in the Marketing Department, assisting faculty in research work and teaching marketing courses to under-graduate students.
Post his MBA he worked at the Institute of Survey Research, a leading social research organization in the U.S for close to two years before returning to India at the end of 1993. He started his professional career at Cavinkare where, as Brand Manager,I took its flagship brand to national identity and helped modernize its image and rendered it in tune with the times. He then served McCann Erickson, the world’s largest advertising agency, handling Unilever’s skincare brands, before heading its Strategic Planning Cell.
Later on, he moved to ESPN CricInfo, the world’s largest cricket digital information company, where he headed Marketing & Business Development. Presently he is a Brand Consultant, offering Strategic Marketing, Branding and Communication advice to small and medium-sized firms across Tamil Nadu.