FACULTY
Dr Pragha P
Assistant Professor
Area: Marketing
Educational Background
- PhD, National Institute of Technology, Tiruchirappalli
- PGDM, Thiagarajar School of Management, Madurai
- BBA, Lady Doak College, Madurai
Dr Pragha P, pursued her PhD in the Department of Management studies, National Institute of Technology Tiruchirappalli, Tamil Nadu, India. She has 1.5 years of industry experience. She has cleared UGC NET JRF in the year 2022. Her area of research interests include Metaverse, Virtual World, Sustainability, Consumer Behaviour, and Behavioral Intention. She has publications in some reputed journals in ABDC and Scopus indexed Journals.
Publications
Journal Papers
- Pragha, P., & Dhalmahapatra, K. (2025). Smart technologies as nudges: shaping intentions to embrace sustainable tourism. Tourism Recreation Research, 1–19. https://doi.org/10.1080/02508281.2025.2498972; Taylor & Francis (ABDC-A); Published
- Pragha P., Dhalmahapatra K, Natarajan T (2025),” The future of human experience: the drivers of user adoption of the metaverse”, Online Information Review (ABDC-B); Published