PRAGHA P

Assistant Professor

Area: Marketing

Educational Background

• PhD, National Institute of Technology, Tiruchirappalli
• PGDM, Thiagarajar School of Management, Madurai
• BBA, Lady Doak College, Madurai

Pragha, is currently pursuing her PhD in the Department of Management studies, National Institute of Technology Tiruchirapalli, Tamil Nadu, India. She has 1.5 yeads of industry experience. She has cleared UGC NET JRF in the year 2022. Her area of research interests include Metaverse, Virtual World, Consumer Behaviour, and Behavioral Intention. She has publications in some reputed journals: Asia Pacific Journal of Marketing and Logistics, Current Issues in Tourism, Kybernetes, Transportation Planning & Technology, Digital policy, regulation & Governance, Online Information Review and Journal of Marketing Theory & Practice.

Publications

Journal Papers

1. Natarajan, T., Pragha, P., Dhalmahapatra, K., & Veera Raghavan, D. R. (2024). Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE). Current Issues in Tourism, 1-23. https://doi.org/10.1080/13683500.2024.2372652 ; Taylor & Francis (ABDC-A); Published
2. Natarajan, T., Pragha, P., Dhalmahapatra, K., (2024), “Uses & Gratifications Of Metaverse: Understanding The User Adoption Factors Through A Mixed Method Approach”, Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1108/APJML-03-2024-0395; Emerald Publishing (ABDC-A); Published
3. Pragha, P., Natarajan, T. and Dhalmahapatra, K. (2024), “Adoption of NFT transaction in metaverse platform: a trust transfer approach to leverage trust among users”, Digital Policy, Regulation and Governance, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DPRG-08-2024-0178; Emerald Publishing (ABDC-B); Published
4. Pragha, P., Dhalmahapatra, K., Sambasivan, M., Rathore, P. and Saha, E. (2024), “Understanding students’ switching intentions from cash payment to mobile payment in education sector”, Journal of Applied Research in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JARHE-11-2023-0522 (SCOPUS) Published
5. Balasubramanian, N., Dhalmahapatra, K., Pragha, P., & Sambasivan, M. (2024). Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India. Transportation Planning and Technology, 1–26. https://doi.org/10.1080/03081060.2024.2313138; Taylor & Francis (ABDC-B); Published
6. Natarajan, T., Pragha, P., Dhalmahapatra, K., Ramanan V D., “Unveiling Metaverse Sentiments Using Machine Learning Approaches” Kybernetes (2024), Emerald (SCIE) DOI 10.1108/K-11-2023-2268; Published

Conference

1. Natarajan, T., Pragha, P., Prabhakaran, S. and Ramanan, D. (2022), “Global mapping of Metaverse and digital transformation: a bibliometric analysis”, 2nd Pritam Singh Memorial Conference held at Indian Institute of Management, Nagpur.

LinkedIn: https://www.linkedin.com/in/pragha-pathmanathan/

Google Scholar: https://scholar.google.com/citations?user=ui5AOS0AAAAJ&hl=en