Nash Narasimhan Tupil

Head of India Market for E-Commerce and Digital GTM, HP inc.
Visiting Faculty

Area: Marketing and Digital Business and Analytics

Nash is currently the General Manager of India Market for E-Commerce and Digital GTM, HP inc. As Ecommerce head, Nash and his team are responsible for P&L (Revenue, GM, Opex) and TCE (Total Customer Experience) for HP Store – HP Inc India’s own online business. It includes End-to-end management from Product Category, Pricing, Digital Marketing, Sales via Web and Call Centres to Supply chain and Logistics. As Digital GTM lead, Nash and his team are responsible to build and maintain the Omnichannel technology, analytics and marketing platforms for 600+ HP World Retail stores in 300+ cities.

Nash is an Engineer and an MBA with over three decades experience. He joined HP in 1997 as PC Product Manager. Some of his other roles in HP include being the Asia-Pacific-Japan Chief Marketing Officer (CMO) for HP Technology Services (TS) business, APJ SMB & Channel Marketing Director, HP India Technology Services GM. He also setup India’s first online store for PCs for Compaq in year 2000 and made it India’s largest e-Commerce site by revenue in 2001. Nash completed his Mechanical Engineering from PSG Tech Coimbatore and his MBA from BIM
Trichy as a rank student. He also completed executive programs from IIM-Bangalore, INSEAD Singapore and Indian School of Business, Hyderabad. He is a visiting professor for E-Commerce at BIM, Trichy. Nash is a Biker and Blogger. And has passion for photography, reading and travel.

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