FACULTY

Dr. SATYANARAYANA RENTALA

Area Chair & Assistant Professor
Email: satya@bim.edu

Area: MARKETING

Educational Background:
  • Ph.D. (International Business) – Pondicherry University (2012-15)
  • PGDM – Goa Institute of Management (1995-97)
  • B. Pharmacy – BITS, Pilani (1991-95)

Dr. Satyanarayana Rentala had worked in the pharmaceutical industry in Product and Brand Management function and subsequently joined academics owing to his passion towards teaching and research. His research work got published in ABDC listed journals like Management and Organisation Review (A category); International Journal of Development Issues (C category); and Journal of Medical Marketing (C category). His research was also published in Scopus-indexed journals. He had published more than 30 research papers in international and national journals and presented more than 40 papers in international and national conferences. He was awarded Doctoral Travel Stipend to present his doctoral research work in Academy of International Business (AIB) Annual Meeting in June, 2015. He serves as a reviewer for many international journals by Emerald and SAGE Publications. He also serves as reviewer for AIB and Academy of Management (AOM) Annual Meetings since 2013.

He is a Certified Markstrat Trainer by StratX simulations, France to train students on Markstrat Simulation module. He was a SEBI Certified Resource Person for Financial Education during 2011-16. He also worked as a Program Manager for creating awareness about Social Entrepreneurship (Gandhi Fellowship Program) and State Transformation Program of Andhra Pradesh during his tenure with Piramal Foundation for Education Leadership. He had conducted MDPs for TAFE; Sundaram Clayton; BHEL, Hyderabad; BHEL, Trichy; Vijai Electricals, Hyderabad and Regency Ceramics, Yanam.

His research areas include International Business, Financial Inclusion, Business Ethics, and Intellectual Capital. He had been ‘Session Chair’ during AIB Annual Meeting, 2015 and AIB India Chapter Annual Conference, 2013 hosted by Indian Institute of Management, Bangalore. He is a Member of Academy of International Business since 2013. He had delivered invited lectures at various reputed universities/institutions in Tamil Nadu, U.T. of Puducherry, Andhra Pradesh and Telangana.

Linkedin: https://www.linkedin.com/in/dr-satyanarayana-rentala/

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