FACULTY

Dr. Raghav Manocha

Freelance Data Analyst

Area: MARKETING

Educational Background:

  • PhD in Management/Doctorat en Sciences de Gestion (Specialisation: Marketing)- ESCP Business School &; Université Paris 1 Panthéon-Sorbonne (Joint Degree) – France
  • Master in Management (Specialisation: Marketing)- ESCP Business School – France

I completed my PhD in Management in 2020. After completion of my PhD, I started working as a freelance data analyst. My research adds to literature on value perception of luxury products and luxury consumption behaviour of Indian consumers. I also wish to study the impact of religiosity and political ideology on (luxury) consumption.

    Educational Background:
    Luxury consumption in developing markets, Cross cultural research, Impact of political ideology and religiosity on (luxury) consumption.

    Teaching Interests:
    Consumer Behaviour, International Marketing Decisions, Fundamentals of Marketing, Luxury Marketing, Research Methods & Data Analysis.

    LinkedIn: https://www.linkedin.com/in/raghav-manocha-ba517a25/

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