FACULTY

Dr. Raghav Manocha
Freelance Data Analyst
Area: MARKETING
Educational Background:
- PhD in Management/Doctorat en Sciences de Gestion (Specialisation: Marketing)- ESCP Business School &; Université Paris 1 Panthéon-Sorbonne (Joint Degree) – France
- Master in Management (Specialisation: Marketing)- ESCP Business School – France
I completed my PhD in Management in 2020. After completion of my PhD, I started working as a freelance data analyst. My research adds to literature on value perception of luxury products and luxury consumption behaviour of Indian consumers. I also wish to study the impact of religiosity and political ideology on (luxury) consumption.
Educational Background:
Luxury consumption in developing markets, Cross cultural research, Impact of political ideology and religiosity on (luxury) consumption.
Teaching Interests:
Consumer Behaviour, International Marketing Decisions, Fundamentals of Marketing, Luxury Marketing, Research Methods & Data Analysis.
LinkedIn: https://www.linkedin.com/in/raghav-manocha-ba517a25/