DR. R. VENKATESAKUMAR

Visiting Faculty

Area: General Management

Educational Background:

• PhD, VIT University
• MBA Marketing, Annamalai University
• M.Sc Mathematics Annamalai University

He teaches subjects like Quantitative Methods and Marketing Research. His research interests include Branding, Retailing, Text Analytics, and Social Media. He is a trainer on software like SPSS, AMOS, LISREL, PLS, and R Programming. He received best research paper awards from IIM-A, IIM-IIM-K, BIM, and published more than 50 research papers.