Director & Professor


Educational Background:

  • Ph.D – Faculty of Management Studies, University of Madras | Title: Impact of open source CRM on customer retention.
  • PGDM- Indian Institute of Management, Ahmedabad (1984-86)
  • B.Tech in Electrical (Electronics) Engineering – Indian Institute of Technology, Madras (1979-84)

Dr. Asit makes impact at the intersection of teaching, research, and industry consulting, leveraging his 33 years of experience in academia and industry. His specific contribution lies in helping institutions prepare students for business of tomorrow in the age of industry 4.0.

Areas of Focus

  • Teaching: Digital Business Strategy; Services Marketing; Digital Marketing; IT Sales and Marketing; Marketing Strategy
  • Consulting: Service Excellence and Customer Experience Management
  • Research: Service Excellence; Technology Readiness,; Digital , Society and Platform Business Model with potential for significant business impact

Academic Credential

  • Ph.D – Faculty of Management Studies, University of Madras | Title: Impact of open
    source CRM on customer retention.
  • PGDM- Indian Institute of Management, Ahmedabad (1984-86)
  • B.Tech in Electrical (Electronics) Engineering- Indian Institute of Technology,Madras
  • 10+2 in Science with National Scholarship- West Bengal Board of Higher SecondaryEducation

Academic Appointments

  • Director, Bharathidasan Institute of Management, Tiruchirappalli, February 24, 2021- till
  • IFIM Business School (AACSB accredited), Bengaluru, September 2018 to February, 2021
    • Chairperson- Marketing Area
    • Professor- Marketing and Digital Business Areas
    • Chair- index of Service Excellence in India (iSEI) project, under the guidance of Dr. A
      Parasuraman, University of Miami
    • Chairperson- Industry Internship Program
    • Chairperson-Placement
  • Indian Institute of Management, Kashipur, 2018 to till date
    • Visiting Professor Subjects taught: ‘Marketing Strategy’ to PGDM students in
      Kashipur campus and ‘Digital Marketing’ to Executive PGDM students in Dehradun campus
  • IMT Ghaziabad (AACSB accredited), January 2017-September 2018
    • Professor in Marketing Area, and Domain Chair, Digital Marketing and Consumer
      Subjects taught: Digital Marketing, Managing Strategic Network, IT
      Sales and Marketing

Corporate Affiliations

ValueLabs (a global technology company), Hyderabad Vice President, September 2013 to December 2016
Defiance Technologies Ltd (a Hinduja Group Company), Chennai Vice President, June 2009 to August 2013
Tech Mahindra, Chennai Vice President, June 2001 to May 2009
Kumaran Systems, Chennai General Manager, April 1999 to May 2001
CMC Ltd (erstwhile IBM and now TCS), Delhi Various roles, including Head-Corporate Marketing, May 1986 to April 1999

Contribution to Industry Bodies

On the board of multiple national and international industry bodies, Dr. Asit effectively built and sustained strong relationships with stakeholders in the business ecosystem comprising customers, industry associations, analysts, investors, media, academia, government and consulates of several countries across the world. He was also been instrumental in guiding CII, FICCI-Tamil Nadu State Council, NASSCOM and the Society of Automotive Engineers in preparing several key concept notes and policy recommendations. He loves new ideas and have spoken at many national / international symposiums and
premier institutes in the country.

Industry Positions Held

  • Chairman – Media and Communication, FISITA 2018 (FISITA is the International Federation of Automotive Engineering Societies).
  • Former Convener – Manufacturing, Aerospace and Defence panels, FICCI Tamil Nadu State Council.
  • Permanent Invitee Member – Industry Sub Committee of Manufacturing Competitiveness Council of the Government of Tamil Nadu.
  • Former Charter Member – TiE Chennai.
  • Former Chairman – SAE India Southern Section (2009-2011) and Former Vice Chairman, SAE India Southern Section (2007-09).
  • Vice Chairman of Organizing Committee for International Mobility Conference 2009 and Advisor to the National Conference on Automotive Infotronics 2010 conducted by SAE India and SAE International.
  • Former Member, Managing Committee, Madras Management Association (2006-08)- India’s largest local management association.
  • Vice President, IIT Madras Alumni Association, Chennai Chapter (2006-09).
  • Member, Executive Committee, IIM Ahmedabad Alumni Association, Chennai chapter (2007-11).
  • Former Member – Advisory Board, Centre for Technology Development and Transfer, Anna University.
  • Curated several programs like NASSCOM Surge 2012, CII conference on Auto R&D, SAE Students conclave, Several FICCI conventions by Tamil Nadu State Council, India Innovation Growth Program by Department of Science and Technology and Lockheed Martin.
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