Journal Publications (2024 – 2025)

Dr. S. Manochandar

  1. Divyanshu Pandey, Manochandar S, Areema Pandey, Meena Sunildutt Sharma, (2024),”Creating Sustainable workplace through Integration of Artificial Intelligence (AI) and Green HRM Practices: An Empirical Study”, “Journal of Informatics Education and Research, Vol. 4 No. 3 (ABDC – “C”)
  2. M. Sivasankari, Manochandar S, Lakshmi Chandrakanth Kasireddy, Arpan Shrivastava, et al, (2025), “Artificial Intelligence in Retail Marketing: Optimizing Product Recommendations and Customer Engagement”, “Journal of Informatics Education and Research Vol. 5 No. 1 (ABDC – “C”)
  3. Akshaya, N., & Manochandar, S. (2025), “An investigation of the validity and reliability of neuromarketing constructs in influencing Indian consumers’ buying behaviour”, Academy of Marketing Studies Journal, Vol.29 No. (3), pp 1-19.

Dr. Pragha

  1. Pragha P, Dhalmahapatra K, Natarajan T (2025),” The future of human experience: the drivers of user adoption of the metaverse”, Online Information Review (Scopus)

Dr. K G Sofi Dinesh

  1. K G Sofi Dinesh et. Al. (2025), “Perceived Credibility of Social Media Influencers and Adoption Intention towards Green Apparel”, International Journal of Internet Marketing and Advertising. (Accepted for publication for the year 2025). (Scopus Indexed)

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