{"id":8029,"date":"2022-05-01T10:24:45","date_gmt":"2022-05-01T04:54:45","guid":{"rendered":"http:\/\/bim.edu\/index\/?page_id=8029"},"modified":"2022-05-10T06:38:44","modified_gmt":"2022-05-10T01:08:44","slug":"prasenjit-das-purkayastha-2","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/faculty\/prasenjit-das-purkayastha-2\/","title":{"rendered":"Prasenjit Das Purkayastha"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8029\" class=\"elementor elementor-8029\" 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elementor-element-0ec6b5d faculty elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec6b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1d686\" data-id=\"8c1d686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c9b65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9b65b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f327eb elementor-invisible\" data-id=\"8f327eb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea74a27 faculty-photo elementor-widget elementor-widget-image\" data-id=\"ea74a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/05\/PRASENJIT-DAS-PURKAYASTHA.jpg\" class=\"attachment-full size-full wp-image-5574\" alt=\"\" srcset=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/05\/PRASENJIT-DAS-PURKAYASTHA.jpg 250w, https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/05\/PRASENJIT-DAS-PURKAYASTHA-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13e524e elementor-invisible\" data-id=\"13e524e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9fd04 elementor-widget elementor-widget-text-editor\" data-id=\"de9fd04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>PROF. PRASENJIT DAS PURKAYASTHA<\/h3>\n<p>Marketing Research &amp; Analytics Professional,<br>Ex-Group Business Director of Kantar IMRB, Ex-Associate Director of Nielsen<br>Visiting Faculty<\/p>\n<p><b>Area : MARKETING<\/b><\/p><p><b><span style=\"font-size: 16px;\">Educational Background:<\/span><\/b><\/p>\n<ul>\n<li>PGDM, Goa Institute of Management<\/li>\n<li>Master of Science (M.Sc.) Applied Mathematics, Jadavpur University<\/li>\n<li>Bachelor of Science in Mathematics and Computer Science, Jadavpur University<\/li>\n<\/ul>\n<p>23+ years of professional experience \u2013 13 years in the corporate world, with leading market research MNCs like Nielsen and Kantar IMRB, in functional and leadership roles and 10 years as an Independent Consultant \/ Corporate Trainer \/ Educator<\/p>\n<p><b>Areas of Practice<\/b> \u2013 Marketing Analytics, Quantitative Marketing Research, Consumer Insights<\/p>\n<p><b>Currently: Independent Consultant, Corporate Trainer and Educator<\/b><\/p>\n<p>Consultant and corporate trainer in areas related to Data-driven decision-making &amp; Marketing Analytics. Have been involved in assignments with corporates like ITC, Emami, HPCL, ONGC, Amway, Business Standard, Haldia Petrochemicals, Titan and RPG Group<\/p>\n<p><b>Adjunct Professor<\/b>, Praxis Business School, teaching Advanced Marketing Research and Marketing Analytics for Data Science program and PGDM<\/p>\n<p>Have taught courses related to Analytics, Marketing Research and Consumer Behaviour as Visiting Faculty in IIM Calcutta, XLRI Jamshedpur, XIM Bhubaneswar, IIM Udaipur, IIM Lucknow and BIM Trichy<\/p>\n<p><b>August 2007 \u2013 March 2011:Group Business Director, IMRB International<br><\/b>Led a large team of Quantitative Researchers, servicing a large international client in the markets of Sub-Saharan Africa and Europe. Also worked with Indian clients related to FMCG and Media, for the markets of Delhi and Kolkata<\/p>\n<p><b>November 1999 \u2013 July 2007:Associate Director (2005 onwards), The Nielsen Company<br><\/b>Joined the company as Research Executive and had a very fast growth to become the Associate Director and Head of the customized research SBU in Kolkata<br>Designed and established two Syndicated studies \u2013 Corporate Image Monitor and CampusTrack<br>Won several awards for Nielsen in international conferences<\/p>\n<p><b>April 1998 \u2013 October 1999:Research Executive, TNS Global (a part of Kantar now)<br><\/b>Joined the company as Research Executive and worked on quantitative brand tracking researches<\/p>\n<p><b>LinkedIn: <\/b><a href=\"https:\/\/www.linkedin.com\/in\/prasenjit-das-purkayastha-ab71008b\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/prasenjit-das-purkayastha-ab71008b\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FACULTY Home PROF. PRASENJIT DAS PURKAYASTHA Marketing Research &amp; Analytics Professional,Ex-Group Business Director of Kantar IMRB, Ex-Associate Director of NielsenVisiting Faculty Area : MARKETING Educational Background: PGDM, Goa Institute of Management Master of Science (M.Sc.) Applied Mathematics, Jadavpur University Bachelor of Science in Mathematics and Computer Science, Jadavpur University 23+ years of professional experience \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8029","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/8029"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=8029"}],"version-history":[{"count":2,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/8029\/revisions"}],"predecessor-version":[{"id":8042,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/8029\/revisions\/8042"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/5524"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=8029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}