{"id":4851,"date":"2021-02-28T12:07:09","date_gmt":"2021-02-28T06:37:09","guid":{"rendered":"http:\/\/bim.edu\/index\/?page_id=4851"},"modified":"2021-03-03T11:37:35","modified_gmt":"2021-03-03T06:07:35","slug":"director","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/about-bim-2\/director\/","title":{"rendered":"Director"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4851\" class=\"elementor elementor-4851\" 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class=\"pp-breadcrumbs-text\">\n\t\t\t\t\t\t\t\t\t\tHome\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"pp-breadcrumbs-separator\">\t\t\t\t<span class='pp-separator-icon pp-icon'>\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0dcd02d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dcd02d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4cb1c44\" data-id=\"4cb1c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d304268 elementor-widget elementor-widget-image\" data-id=\"d304268\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/02\/director-bim.jpg\" class=\"attachment-full size-full wp-image-4840\" alt=\"\" srcset=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/02\/director-bim.jpg 250w, https:\/\/bim.edu\/index\/wp-content\/uploads\/2021\/02\/director-bim-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-aee56f0\" data-id=\"aee56f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d46b2 elementor-widget elementor-widget-text-editor\" data-id=\"75d46b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Dr. Asit K Barma,<br \/><\/b>Email: asitkbarma@gmail.com<br \/>Mobile: +91 9810208158<br \/>https:\/\/in.linkedin.com\/in\/asitkbarma<\/p><p>Director<br \/>Bharathidasan Institute of Management, Tiruchirappalli<br \/><span style=\"font-size: 16px; font-style: normal; font-weight: 400; text-align: start; white-space: pre-wrap;\">Professor &#8211; Marketing &amp; Digital Business<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e258627 elementor-widget elementor-widget-text-editor\" data-id=\"e258627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dr. Asit makes impact at the intersection of teaching, research, and industry consulting, leveraging his 33 years of experience in academia and industry. His specific contribution lies in helping institutions prepare students for business of tomorrow in the age of industry 4.0.<\/p><h4>Areas of Focus<\/h4><ul><li><b> Teaching:<\/b> Digital Business Strategy; Services Marketing; Digital Marketing; IT Sales and Marketing; Marketing Strategy<\/li><li><b> Consulting:<\/b> Service Excellence and Customer Experience Management<\/li><li><b> Research: <\/b>Service Excellence; Technology Readiness,; Digital , Society and Platform Business Model with potential for significant business impact<\/li><\/ul><h4>Academic Credential<\/h4><ul><li><b>Ph.D<\/b> &#8211; Faculty of Management Studies, <b>University of Madras <\/b>| Title: Impact of open<br \/>source CRM on customer retention.<\/li><li><b>PGDM- Indian Institute of Management, Ahmedabad<\/b> (1984-86)<\/li><li><b>B.Tech in Electrical (Electronics) Engineering- Indian Institute of Technology,Madras<br \/>(1979-84)<\/b><\/li><li><b>10+2 in Science <\/b>with <b>National Scholarship- West Bengal Board of Higher SecondaryEducation<br \/>(1979)<\/b><\/li><\/ul><h4>Academic Appointments<\/h4><ul style=\"list-style-type: upper-alpha;\"><li><b>Director, Bharathidasan Institute of Management, Tiruchirappalli,<\/b> February 24, 2021- till<br \/>date<\/li><li><b>IFIM Business School (AACSB accredited), <\/b>Bengaluru, September 2018 to February, 2021<ul><li>Chairperson- Marketing Area<\/li><li>Professor- Marketing and Digital Business Areas<\/li><li>Chair- index of Service Excellence in India (iSEI) project, under the guidance of Dr. A<br \/>Parasuraman, University of Miami<\/li><li>Chairperson- Industry Internship Program<\/li><li>Chairperson-Placement<\/li><\/ul><\/li><li><b>Indian Institute of Management, Kashipur, <\/b>2018 to till date<ul><li><b>Visiting Professor<\/b> <b>Subjects taught:<\/b> \u2018Marketing Strategy\u2019 to PGDM students in<br \/>Kashipur campus and \u2018Digital Marketing\u2019 to Executive PGDM students in Dehradun campus<\/li><\/ul><\/li><li><b>IMT Ghaziabad (AACSB accredited),<\/b> January 2017-September 2018<ul><li><b>Professor in Marketing Area, and Domain Chair, Digital Marketing and Consumer<br \/>Insights<\/b> <b>Subjects taught:<\/b> Digital Marketing, Managing Strategic Network, IT<br \/>Sales and Marketing<\/li><\/ul><\/li><\/ul><h4>Corporate Affiliations<\/h4><table width=\"100%\"><tbody><tr><td><b>ValueLabs <\/b>(a global technology company), Hyderabad<\/td><td>Vice President, September 2013 to December 2016<\/td><\/tr><tr><td><b>Defiance Technologies Ltd<\/b> (a Hinduja Group Company), Chennai<\/td><td>Vice President, June 2009 to August 2013<\/td><\/tr><tr><td><b>Tech Mahindra,<\/b> Chennai<\/td><td>Vice President, June 2001 to May 2009<\/td><\/tr><tr><td><b>Kumaran Systems,<\/b> Chennai<\/td><td>General Manager, April 1999 to May 2001<\/td><\/tr><tr><td><b>CMC Ltd (erstwhile IBM and now TCS),<\/b> Delhi<\/td><td>Various roles, including Head-Corporate Marketing, May 1986 to April 1999<\/td><\/tr><\/tbody><\/table><h4>Contribution to Industry Bodies<\/h4><p>On the <b style=\"font-style: inherit; text-align: justify;\">board\u00a0<\/b><span style=\"font-size: 16px; text-align: justify;\">of multiple <\/span><b style=\"font-style: inherit; text-align: justify;\">national and international industry bodies<\/b><span style=\"font-size: 16px; text-align: justify;\">, Dr. Asit effectively built and sustained strong relationships with stakeholders in the business ecosystem comprising customers, industry associations, analysts, investors, media, academia, government and consulates of several countries across the world. He was also been instrumental in guiding CII, <\/span><b style=\"font-style: inherit; text-align: justify;\">FICCI-Tamil Nadu State Council, NASSCOM<\/b><span style=\"font-size: 16px; text-align: justify;\"> and the <\/span><b style=\"font-style: inherit; text-align: justify;\">Society of Automotive Engineers<\/b><span style=\"font-size: 16px; text-align: justify;\"> in preparing several key concept notes and policy recommendations. He loves new ideas and have spoken at many national \/ international symposiums and<br \/>premier institutes in the country.<\/span><\/p><h4>Industry Positions Held<\/h4><ul><li><b>Chairman &#8211; Media and Communication, FISITA 2018<\/b> (FISITA is the International Federation of Automotive Engineering Societies).<\/li><li><b>Former Convener \u2013 Manufacturing, Aerospace and Defence panels, FICCI Tamil Nadu State Council.<\/b><\/li><li><b>Permanent Invitee Member \u2013 Industry Sub Committee of Manufacturing Competitiveness Council of the Government of Tamil Nadu.<\/b><\/li><li>Former Charter Member \u2013 <b>TiE Chennai.<\/b><\/li><li>Former Chairman \u2013 SAE India Southern Section (2009-2011) and Former Vice Chairman, SAE India Southern Section (2007-09).<\/li><li>Vice Chairman of Organizing Committee for International Mobility Conference 2009 and Advisor to the National Conference on Automotive Infotronics 2010 conducted by SAE India and SAE International.<\/li><li><b>Former Member, Managing Committee, Madras Management Association<\/b> (2006-08)- India\u2019s largest local management association.<\/li><li><b>Vice President, IIT Madras Alumni Association, Chennai Chapter<\/b> (2006-09).<\/li><li><b>Member, Executive Committee, IIM Ahmedabad Alumni Association, Chennai chapter<\/b> (2007-11).<\/li><li><b>Former Member \u2013 Advisory Board, Centre for Technology Development and Transfer, Anna University.<\/b><\/li><li><b>Curated several programs<\/b> like NASSCOM Surge 2012, CII conference on Auto R&amp;D, SAE Students conclave, Several FICCI conventions by Tamil Nadu State Council, India Innovation Growth Program by Department of Science and Technology and Lockheed Martin.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Dr. Asit K Barma,Email: asitkbarma@gmail.comMobile: +91 9810208158https:\/\/in.linkedin.com\/in\/asitkbarma DirectorBharathidasan Institute of Management, TiruchirappalliProfessor &#8211; Marketing &amp; Digital Business Dr. Asit makes impact at the intersection of teaching, research, and industry consulting, leveraging his 33 years of experience in academia and industry. His specific contribution lies in helping institutions prepare students for business of tomorrow in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":169,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4851","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/4851"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=4851"}],"version-history":[{"count":55,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/4851\/revisions"}],"predecessor-version":[{"id":5035,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/4851\/revisions\/5035"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/169"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=4851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}