{"id":16287,"date":"2026-07-03T06:43:41","date_gmt":"2026-07-03T01:13:41","guid":{"rendered":"https:\/\/bim.edu\/index\/?page_id=16287"},"modified":"2026-07-03T06:52:05","modified_gmt":"2026-07-03T01:22:05","slug":"prof-nanda-alaka-choudhury","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/faculty\/prof-nanda-alaka-choudhury\/","title":{"rendered":"Prof. Nanda Alaka Choudhury"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16287\" class=\"elementor elementor-16287\" 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elementor-element-0ec6b5d faculty elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec6b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1d686\" data-id=\"8c1d686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c9b65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9b65b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f327eb elementor-invisible\" data-id=\"8f327eb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea74a27 faculty-photo elementor-widget elementor-widget-image\" data-id=\"ea74a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2026\/07\/Nanda-Alaka-Choudhury.webp\" class=\"attachment-full size-full wp-image-16290\" alt=\"Nanda Alaka Choudhury\" srcset=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2026\/07\/Nanda-Alaka-Choudhury.webp 250w, https:\/\/bim.edu\/index\/wp-content\/uploads\/2026\/07\/Nanda-Alaka-Choudhury-150x150.webp 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13e524e elementor-invisible\" data-id=\"13e524e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9fd04 elementor-widget elementor-widget-text-editor\" data-id=\"de9fd04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Nanda Alaka Choudhury<\/h3>\n<p>Assistant Professor<\/p>\n<p>Area: Marketing<\/p>\n<h4>Educational Background<\/h4>\n<ul>\n<li>PhD \u2013 Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur<\/li>\n<li>Masters \u2013 National Institute of Technology, Surathkal, Karnataka<\/li>\n<li>BTech \u2013 ICFAI University<\/li>\n<\/ul>\n<h4>Teaching<\/h4>\n<p>Marketing Strategy, Pricing Strategies for Marketing, Product Management, Consumer Behaviour, Marketing Management.<\/p>\n<h4>Research<\/h4>\n<p>Consumption under Constrains: Bottom of Pyramid and Subsistence Markets, Green Consumptions, CTC, Evolving Digital Space<\/p>\n<h4>Previous employment<\/h4>\n<ol>\n<li>Assistant Professor \u2013 Indian Institute of Management Bodh Gaya, 2022-2025<\/li>\n<li>Assistant Professor \u2013 FORE School of Management, Delhi, 2020-2021<\/li>\n<\/ol>\n<h4>Publications<\/h4>\n<p><strong>Journal Papers<\/strong><\/p>\n<ol>\n<li>Choudhury, N., Mukherjee, S., &amp; Datta, B. (2019). Constrained purchase decision-making process at the base of the pyramid. Journal of Consumer Marketing, 36(1), 178\u2013188. [ABDC A]<\/li>\n<li>Choudhury, N., Mukherjee, S., &amp; Datta, B. (2018). Consumer Decision-Making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework. The Marketing Review, 18(3), 270\u2013306. [ABDC C]<\/li>\n<li>Choudhury, N., Mukherjee, R., Yadav, R., Liu, Y., &amp; Wang, W. (2024). Can machine learning approaches predict green purchase intention? A study from the Indian consumer perspective. Journal of Cleaner Production, 456, 142218. [ABDC A]<\/li>\n<\/ol>\n<p><strong>Book Chapter<\/strong><br>1. Choudhury, N., and Sanyal, P. (2026). Netnography as an Emerging Qualitative Method in Evidence-Based Marketing. Elgar Encyclopedia of Business and Marketing Techniques. Accepted.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FACULTY Home Nanda Alaka Choudhury Assistant Professor Area: Marketing Educational Background PhD \u2013 Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur Masters \u2013 National Institute of Technology, Surathkal, Karnataka BTech \u2013 ICFAI University Teaching Marketing Strategy, Pricing Strategies for Marketing, Product Management, Consumer Behaviour, Marketing Management. Research Consumption under Constrains: Bottom of Pyramid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-16287","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16287"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":4,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16287\/revisions"}],"predecessor-version":[{"id":16293,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16287\/revisions\/16293"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/5524"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}