{"id":16127,"date":"2026-02-24T10:21:22","date_gmt":"2026-02-24T04:51:22","guid":{"rendered":"https:\/\/bim.edu\/index\/?page_id=16127"},"modified":"2026-02-24T10:54:26","modified_gmt":"2026-02-24T05:24:26","slug":"scale-validity-structural-equation-modelling-and-fsqca","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/mdp\/bim-knowledge-series\/scale-validity-structural-equation-modelling-and-fsqca\/","title":{"rendered":"Scale Validity, Structural Equation Modelling and\u00a0FsQCA using SmartPLS 4 &#038; Open AI tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16127\" class=\"elementor elementor-16127\" 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elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8cef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc8cef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc96f63\" data-id=\"cc96f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4178a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4178a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e51764\" data-id=\"5e51764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97874b elementor-widget elementor-widget-pp-breadcrumbs\" data-id=\"f97874b\" data-element_type=\"widget\" data-settings=\"{&quot;breadcrumbs_type&quot;:&quot;powerpack&quot;}\" data-widget_type=\"pp-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"pp-breadcrumbs pp-breadcrumbs-powerpack\">\t\t<li class=\"pp-breadcrumbs-item pp-breadcrumbs-item-home\">\n\t\t\t<a class=\"pp-breadcrumbs-crumb pp-breadcrumbs-crumb-link pp-breadcrumbs-crumb-home\" href=\"https:\/\/bim.edu\/index\" title=\"Home\">\n\t\t\t\t<span class=\"pp-breadcrumbs-text\">\n\t\t\t\t\t\t\t\t\t\tHome\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"pp-breadcrumbs-separator\">\t\t\t\t<span class='pp-separator-icon pp-icon'>\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a505ecb elementor-widget elementor-widget-text-editor\" data-id=\"a505ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>WORKSHOP DETAILS<\/h4><p><strong>Duration: <\/strong>Monday, Tuesday, Wednesday and Friday for Four Weeks<strong><br \/>Date:<\/strong> Starts February 28, 2026<br \/><strong>Time:<\/strong> 7 pm to 9 pm<\/p><h4>WHAT YOU\u2019LL LEARN FROM THIS WORKSHOP<\/h4><ul><li>Get familiar with SmartPLS 4 Interface and all its tools.<\/li><li>Learn how to construct and interpret SEM models, with an emphasis on path modelling, latent variables, explanatory power, and model \ufb01t indices.<\/li><li>Explore mediation and moderation analysis, multi-group analysis, and model \ufb01t evaluation using the latest SmartPLS 4 features.<\/li><li>Analyze data using real-world examples from marketing, social sciences, and \ufb01nance to see how SmartPLS 4 applies to your speci\ufb01c \ufb01eld.<\/li><li>Learn the best practices for publishing your \ufb01ndings using SmartPLS 4. This workshop will help you enhance the credibility and rigor of your research.<\/li><\/ul><h4>KEY TOPICS COVERED<\/h4><ul><li><strong>Session 1:<br \/><\/strong>Handshake With SmartPLS 4 | Amazing Features in New Version | Items\/Constructs, Type of Constructs: Lower Order and Higher Order Constructs, Formative &amp; Re\ufb02ective Constructs.<\/li><li><strong>Session 2:<br \/><\/strong>Assumption Testing | Reliability and Validity Analysis | Issues of Sample Size and Normality | Con\ufb01rmatory Factor Analysis | Convergent and Discriminant Validity | Item Multicollinearity.<\/li><li><strong style=\"font-style: inherit; background-color: var(--ast-global-color-5);\"><strong>Session <\/strong>3:<br \/><\/strong>Explanatory Power Vs Predictive Power | Explanatory Power (R2, Adjusted R2, F Square) | Predictive Relevance Power Using Blind Folding | PLS Predict | CVPAT.<\/li><li><strong style=\"font-size: 16px;\"><strong>Session <\/strong>4:<br \/><\/strong>Dealing With Higher Order Construct in SmartPLS 4 | Validity and Hypothesis Testing.<\/li><li><strong style=\"font-size: 16px;\"><strong>Session <\/strong>5:<br \/><\/strong>Importance And Performance Analysis | Comparison Between Formative and Re\ufb02ective Constructs | Con\ufb01rmatory Tetrad Analysis.<\/li><li><strong style=\"font-size: 16px;\"><strong>Session <\/strong>6:<br \/><\/strong>Style Of Reporting SmartPLS Results in a Research Paper with Examples.<\/li><li><strong style=\"font-size: 16px;\"><strong>Session <\/strong>7:<br \/><\/strong>Mediation Analysis Using SmartPLS 4 | Type of Mediation | Advances in Mediation | Parallel and Serial Mediation<\/li><li><strong>Session 8:<br \/><\/strong>Moderation Analysis Using SmartPLS 4 | Continuous and Categorical Moderation | Multi Group Analysis.<\/li><li><strong>Session 9:<br \/><\/strong>Unobserved Heterogeneity | Segmentation Analysis Using Finite Mixture Segmentation (Fimix).<\/li><li><strong>Session 10:<br \/><\/strong>Unobserved Heterogeneity with Prediction Oriented Segmentation.<\/li><li><strong>Session 11:<\/strong><br \/>Necessary Condition Analysis with SmartPLS 4.<\/li><li><strong>Session 12:<\/strong><br \/>Analysis using\u001dFsQCA<\/li><\/ul><h4>WHO SHOULD ATTEND?<\/h4><p>This course is ideal for <strong>marketing professionals, business analysts, data scientists,<\/strong> and <strong>students interested in applying AI and analytics in marketing.<\/strong> No prior programming experience is required.<\/p><h4>RESOURCE PERSON<\/h4><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/bim.edu\/index\/wp-content\/uploads\/2024\/09\/Dr.-Ajay-Kumar-Chauhan.jpg\" alt=\"\" width=\"250\" height=\"250\" \/>Dr. Ajay Kumar Chauhan (M.Sc. Mathematics, MBA Finance, UGC NET, Ph.D. Finance) is the founder of 6thQResearchH LLP (Research-Shiksha) and currently serves as Professor of Practice in Analytics at BIM Trichy. With over a decade of teaching experience at institutions like IMT Ghaziabad, LBSIM, and Apeejay, Dr. Chauhan has conducted more than 1000 training workshops nationally and internationally on topics such as Structural Equation Modelling, Financial Econometrics, Machine Learning, and Business Research Methods. He has published 25 research papers in ABDC A &amp; B category journals, authored three books, and completed an advanced course in Econometrics from Switzerland. A renowned trainer, he has collaborated with prestigious organizations including IIMs, NTPC, Coca-Cola, and NITs, and has also taught internationally in Bulgaria.<\/p><h4>WORKSHOP HIGHLIGHTS<\/h4><p><strong>Exclusive Resources<\/strong><\/p><ul><li>Lifetime access to session videos.<\/li><li>Pre-shared PPTs, datasets, and e-Books<\/li><\/ul><p><strong>Certification<\/strong><\/p><ul><li>Receive an e-Certificate upon completion<\/li><\/ul><h4><strong>REGISTRATION PROCESS<\/strong><\/h4><ul><li>Pay Rs.1599\/-<\/li><\/ul><p><strong>Note:<\/strong><\/p><ul><li>Please share your transaction details with us on the whatsapp number 9811216905, and we will add you to the workshop group without delay.<\/li><\/ul><p><strong>For further enquiry, contact,<\/strong><br \/>Dr. Ajay Kumar Chauhan<br \/>98112 16905 | ajay@bim.edu<br \/>Mr. Ganesh, 98945 24333 | ganesan.v@bim.edu<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fc27a pp-buttons-halign-center pp-buttons-valign-middle pp-buttons-stack-none elementor-widget elementor-widget-pp-buttons\" data-id=\"00fc27a\" data-element_type=\"widget\" data-widget_type=\"pp-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-buttons-group\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forms.gle\/Vdp3qStq1AaUSsjz8\" target=\"_blank\" class=\"pp-button elementor-button elementor-size-lg elementor-repeater-item-fd106b5 \">\n\t\t\t\t\t<div class=\"pp-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"pp-button-content-inner pp-icon-before\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-button-icon pp-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"pp-button-icon fas fa-file-signature\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"pp-button-title\">\n\t\t\t\t\t\t\t\t\tRegister Here\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.onlinesbi.sbi\/sbicollect\/icollecthome.htm?corpID=98776\" target=\"_blank\" class=\"pp-button elementor-button elementor-size-lg elementor-repeater-item-eef2aff \">\n\t\t\t\t\t<div class=\"pp-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"pp-button-content-inner pp-icon-before\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-button-icon pp-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"pp-button-icon fas fa-money-check\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"pp-button-title\">\n\t\t\t\t\t\t\t\t\tClick to Pay\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home WORKSHOP DETAILS Duration: Monday, Tuesday, Wednesday and Friday for Four WeeksDate: Starts February 28, 2026Time: 7 pm to 9 pm WHAT YOU\u2019LL LEARN FROM THIS WORKSHOP Get familiar with SmartPLS 4 Interface and all its tools. Learn how to construct and interpret SEM models, with an emphasis on path modelling, latent variables, explanatory power, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-16127","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16127"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=16127"}],"version-history":[{"count":16,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16127\/revisions"}],"predecessor-version":[{"id":16151,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/16127\/revisions\/16151"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15093"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=16127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}