{"id":15740,"date":"2025-09-11T06:46:06","date_gmt":"2025-09-11T01:16:06","guid":{"rendered":"https:\/\/bim.edu\/index\/?page_id=15740"},"modified":"2025-09-11T07:16:58","modified_gmt":"2025-09-11T01:46:58","slug":"marketing-engineering-analytics-using-open-ai-applications","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/mdp\/bim-knowledge-series\/marketing-engineering-analytics-using-open-ai-applications\/","title":{"rendered":"Marketing Engineering &#038; Analytics using Open AI Applications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15740\" class=\"elementor elementor-15740\" 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elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8cef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc8cef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc96f63\" data-id=\"cc96f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4178a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4178a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e51764\" data-id=\"5e51764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97874b elementor-widget elementor-widget-pp-breadcrumbs\" data-id=\"f97874b\" data-element_type=\"widget\" data-settings=\"{&quot;breadcrumbs_type&quot;:&quot;powerpack&quot;}\" data-widget_type=\"pp-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"pp-breadcrumbs pp-breadcrumbs-powerpack\">\t\t<li class=\"pp-breadcrumbs-item pp-breadcrumbs-item-home\">\n\t\t\t<a class=\"pp-breadcrumbs-crumb pp-breadcrumbs-crumb-link pp-breadcrumbs-crumb-home\" href=\"https:\/\/bim.edu\/index\" title=\"Home\">\n\t\t\t\t<span class=\"pp-breadcrumbs-text\">\n\t\t\t\t\t\t\t\t\t\tHome\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"pp-breadcrumbs-separator\">\t\t\t\t<span class='pp-separator-icon pp-icon'>\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a505ecb elementor-widget elementor-widget-text-editor\" data-id=\"a505ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>WORKSHOP DETAILS<\/h4><p><strong>Duration: <\/strong>4 weeks (Monday, Wednesday &amp; Friday)<strong><br \/>Date:<\/strong> Starting from October 1, 2025<br \/><strong>Time:<\/strong> 7 pm to 9 pm<\/p><h4>WHAT YOU&#8217;LL LEARN FROM THIS WORKSHOP<\/h4><ul><li>Understand the fundamentals of Marketing Engineering and Analytics.<\/li><li>Explore the role of OpenAI in data-driven marketing decisions.<\/li><li>Learn techniques to predict consumer behavior using AI.<\/li><li>Apply AI tools to optimize campaigns and pricing strategies.<\/li><li>Develop skills in customer segmentation and personalization with OpenAI.<\/li><li>Analyze case studies to connect theory with practical applications.<\/li><\/ul><h4>KEY TOPICS COVERED<\/h4><ul><li><strong>Module 1:<br \/><\/strong>Segmentation analysis<strong><br \/><\/strong><\/li><li><strong>Module 2:<br \/><\/strong>Forecasting of a new product using Innovation diffusion<strong><br \/><\/strong><\/li><li><strong style=\"font-style: inherit; background-color: var(--ast-global-color-5);\"><strong>Module <\/strong>3:<br \/><\/strong>Market Basket Analysis<strong style=\"font-style: inherit; background-color: var(--ast-global-color-5);\"><br \/><\/strong><\/li><li><strong style=\"font-size: 16px;\"><strong>Module <\/strong> 4:<br \/><\/strong>Recency, frequency, and monetary value (RFM) analysis<strong style=\"font-size: 16px;\"><br \/><\/strong><\/li><li><strong style=\"font-size: 16px;\"><strong>Module <\/strong>5:<br \/><\/strong>Perceptual, preferential and brand mapping<strong style=\"font-size: 16px;\"><br \/><\/strong><\/li><li><strong style=\"font-size: 16px;\"><strong>Module <\/strong>6:<br \/><\/strong>Product designing using Conjoint Analysis<\/li><li><strong style=\"font-size: 16px;\"><strong>Module <\/strong>7:<br \/><\/strong>Analysis of the customer Reviews<strong style=\"font-size: 16px;\"><br \/><\/strong><\/li><li><strong>Module 8:<br \/><\/strong>Sentiment analysis<strong><br \/><\/strong><\/li><li><strong>Module 9:<br \/><\/strong>On demand of participants if any<\/li><\/ul><h4>WHO SHOULD ATTEND?<\/h4><p>This course is ideal for <strong>marketing professionals, business analysts, data scientists,<\/strong> and <strong>students interested in applying AI and analytics in marketing.<\/strong> No prior programming experience is required.<\/p><h4>RESOURCE PERSON<\/h4><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/bim.edu\/index\/wp-content\/uploads\/2024\/09\/Dr.-Ajay-Kumar-Chauhan.jpg\" alt=\"\" width=\"250\" height=\"250\" \/>Dr. Ajay Kumar Chauhan (M.Sc. Mathematics, MBA Finance, UGC NET, Ph.D. Finance) is the founder of 6thQResearchH LLP (Research-Shiksha) and currently serves as Professor of Practice in Analytics at BIM Trichy. With over a decade of teaching experience at institutions like IMT Ghaziabad, LBSIM, and Apeejay, Dr. Chauhan has conducted more than 1000 training workshops nationally and internationally on topics such as Structural Equation Modelling, Financial Econometrics, Machine Learning, and Business Research Methods. He has published 25 research papers in ABDC A &amp; B category journals, authored three books, and completed an advanced course in Econometrics from Switzerland. A renowned trainer, he has collaborated with prestigious organizations including IIMs, NTPC, Coca-Cola, and NITs, and has also taught internationally in Bulgaria.<\/p><h4>WORKSHOP HIGHLIGHTS<\/h4><p><strong>Exclusive Resources<\/strong><\/p><ul><li>Lifetime access to session videos.<\/li><li>Pre-shared PPTs, datasets, and e-Books<\/li><\/ul><p><strong>Certification<\/strong><\/p><ul><li>Receive an e-Certificate upon completion<\/li><\/ul><h4><strong>REGISTRATION PROCESS<\/strong><\/h4><ul><li>Pay Rs.1999\/-<\/li><\/ul><p><strong>Note:<\/strong><\/p><ul><li>Please share your transaction details with us on the whatsapp number 9811216905, and we will add you to the workshop group without delay.<\/li><\/ul><p><strong>For further enquiry, contact,<\/strong><br \/>Dr. Ajay Kumar Chauhan<br \/>98112 16905 | ajay@bim.edu<br \/>Mr. Ganesh, 98945 24333 | ganesan.v@bim.edu<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fc27a pp-buttons-halign-center pp-buttons-valign-middle pp-buttons-stack-none elementor-widget elementor-widget-pp-buttons\" data-id=\"00fc27a\" data-element_type=\"widget\" data-widget_type=\"pp-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-buttons-group\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forms.gle\/8Mr4o4qRqEtLQtfM7\" target=\"_blank\" class=\"pp-button elementor-button elementor-size-lg elementor-repeater-item-fd106b5 \">\n\t\t\t\t\t<div class=\"pp-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"pp-button-content-inner pp-icon-before\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-button-icon pp-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"pp-button-icon fas fa-file-signature\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"pp-button-title\">\n\t\t\t\t\t\t\t\t\tRegister Here\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.onlinesbi.sbi\/sbicollect\/icollecthome.htm?corpID=98776\" target=\"_blank\" class=\"pp-button elementor-button elementor-size-lg elementor-repeater-item-eef2aff \">\n\t\t\t\t\t<div class=\"pp-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"pp-button-content-inner pp-icon-before\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-button-icon pp-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"pp-button-icon fas fa-money-check\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"pp-button-title\">\n\t\t\t\t\t\t\t\t\tClick to Pay\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home WORKSHOP DETAILS Duration: 4 weeks (Monday, Wednesday &amp; Friday)Date: Starting from October 1, 2025Time: 7 pm to 9 pm WHAT YOU&#8217;LL LEARN FROM THIS WORKSHOP Understand the fundamentals of Marketing Engineering and Analytics. Explore the role of OpenAI in data-driven marketing decisions. Learn techniques to predict consumer behavior using AI. Apply AI tools to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15740","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15740"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=15740"}],"version-history":[{"count":7,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15740\/revisions"}],"predecessor-version":[{"id":15754,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15740\/revisions\/15754"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15093"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=15740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}