{"id":15216,"date":"2025-03-21T10:21:25","date_gmt":"2025-03-21T04:51:25","guid":{"rendered":"https:\/\/bim.edu\/index\/?page_id=15216"},"modified":"2025-03-25T13:15:42","modified_gmt":"2025-03-25T07:45:42","slug":"s-jayakrishnan","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/faculty\/s-jayakrishnan\/","title":{"rendered":"S. Jayakrishnan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15216\" class=\"elementor elementor-15216\" 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elementor-element-0ec6b5d faculty elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec6b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1d686\" data-id=\"8c1d686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c9b65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9b65b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f327eb elementor-invisible\" data-id=\"8f327eb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea74a27 faculty-photo elementor-widget elementor-widget-image\" data-id=\"ea74a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/03\/Jayakrishnan.S.webp\" class=\"attachment-full size-full wp-image-15219\" alt=\"\" srcset=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/03\/Jayakrishnan.S.webp 250w, https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/03\/Jayakrishnan.S-150x150.webp 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13e524e elementor-invisible\" data-id=\"13e524e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9fd04 elementor-widget elementor-widget-text-editor\" data-id=\"de9fd04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Jayakrishnan.S<\/h3>\n<p>Associate Professor<\/p>\n<p><strong>Area:<\/strong> Marketing<\/p>\n<h4>Educational Background<\/h4>\n<ul>\n<li>Doctorate (Fellow)-Marketing, National Institute of Industrial Engineering (Indian Institute of Management), Mumbai &#8211; 2016.<\/li>\n<li>PG certificate programme in Advertising and Public Relations from Mudra Institute of Communications- Ahmedabad- 2010<\/li>\n<li>Masters-PGDM (Rural Management), Xavier Institute of Management, Bhubaneswar XIMB)-2007<\/li>\n<li>B.Sc. (Agriculture). Kerala Agricultural University (KAU) [COA, Vellyani]-2004.<\/li>\n<\/ul>\n<h4><span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5);\"><span style=\"color: #06284b;\"><span style=\"font-size: 1.25rem;\">Teaching<br><\/span><\/span><\/span><span style=\"background-color: var(--ast-global-color-5); color: rgb(58, 58, 58); font-size: 1rem;\">Adjunct Faculty- Marketing-Institute of Management Technology (IMT), Nagpur- 2020 to 2022. (Consumer Behaviour, Digital Marketing, and Marketing Management).<\/span><\/h4><div><br><\/div>\n<h4>Research<br><div style=\"text-align: start;\"><span style=\"background-color: var(--ast-global-color-5); color: rgb(58, 58, 58); font-size: 16px; font-style: inherit; font-weight: inherit; text-align: justify;\">Food Retailing, Consumer behaviour, Digitalization, Technology adoption in Retailing, and Sustainability.<\/span><\/div><\/h4>\n<h4>Previous Employment<\/h4>\n<ol>\n<li>Associate Professor- Marketing and Rural Management, Welingkar Institute of Management Development and Research(Weschool), Mumbai (January 2023- March 2025).<\/li>\n<li>Associate Professor- Marketing- SDMIMD (EFMD accredited), Mysore (January 2021-November 2022).<\/li>\n<li>Assistant Professor- Marketing &#8211; SDMIMD, Mysore (May 2014- December 2020)<\/li>\n<li>Adjunct Faculty- Marketing-Institute of Management Technology (IMT), Nagpur- January 2020 onwards. (Consumer Behaviour, Digital Marketing, and Marketing Management)<\/li>\n<li>Assistant Professor- Marketing &#8211; SCMS School of Technology and Management, Cochin (July 2012 \u2013May 2014)<\/li>\n<li>Assistant Professor-Marketing- Bhavan\u2019s Royal Institute of Management (Aug 2009- June 2011).<\/li>\n<li>Senior Research Fellow-Central Institute of Fisheries Technology (Jan 2009- July 2009).<\/li>\n<li>Sales Manager-Agency (Rural) &#8211; ICICI Prudential Life Insurance Limited (May 2007-Nov 2008).<\/li>\n<\/ol>\n<h4>Publications<\/h4>\n<ol>\n<li>Exploring the relationship between location-based advertising and impulsive buying behaviour: A Theoretical Framework (<strong><em>Working Paper<\/em><\/strong>), 5th International conference on Sustainability, Leadership, and Technology: Towards a Better Tomorrow, AIMS and Weschool, 2024.<\/li>\n<li>Creating a Sensory Airline Brand: Singapore Airlines (Case study), Sage Business Cases, Online ISBN: 9781071931097, 2024.<\/li>\n<li>IPR of Lays variety potato \u2013 Is it a matter of public or private interests? (Case study), Emerald Emerging Markets Case Studies (Scopus), 2023.<\/li>\n<li>Creating a sustainable future: An Arabian dream (Case study), Sage Business Cases Online ISBN: 9781529618808, 2023.<\/li>\n<li>What is there in pH? (Case study) &#8211; A Soap opera, Emerging Economies Cases Journal, SAGE,2022.<\/li>\n<li>The Downfall of fairness Era- Road ahead for HUL\u2019s Dove, Fair and Lovely (Case study), The Case Journal, (Scopus), Emerald, 2021.<\/li>\n<li>Stoney CNG Bus Storage and Transit Facility- Bringing Sustainability in Transportation, Compendium of case studies, ATI (Administrative Training Institute), Public-Private Partnership Cell, Mysore, 2021.<\/li>\n<li>Swiggy &#8211; changing business strategy in times of crisis, Sage Business Cases, Online ISBN:9781529779837, January 2022.<\/li>\n<li>Walmarted: The Twist in the Indian Retail Story, International Conference on Management Cases- (University of Eastern Finland, USF Muma College of Business (USA) and Birla Institute of Management Technology, India. Bloomsbury Publishing (India) (ISBN9789389449655),2019.<\/li>\n<li>Air India Express: The changing phase for a low-cost international carrier, SAGE Business Cases, Online ISBN: 9781526474629, January 2019.<\/li>\n<li>Rebuilding the Trust: Maggi Way &#8211; South Asian Journal of Business and Management Cases [Scopus &amp; ABS Level 1], SAGE, 2018.<\/li>\n<li>Determinants of Private label purchase in food category- Role of Product, Consumer and Store factors International Journal of Management Concepts and Philosophy, (AJG\/ABS journal-Level 1, 2021), Inderscience, 2016.<\/li>\n<li>Measuring Factors determining Private label purchase, Asian Journal of Empirical Research, (ABDC Journal 2017), 2016.<\/li>\n<li>Understanding Private label purchase in Breakfast cereals and snacks, International Conference on Trends in Retailing &amp; Branding- FICCI &amp; University of Madras-February 2015.<\/li>\n<li>Factors Moderating Private Label Purchase Twelfth Global Conference on Flexible Systems Management, Vienna (Austria)-July 2012.<\/li>\n<\/ol>\n<h4>Awards and honours<\/h4>\n<ol>\n<li>Organising committee Member-Smart India Hackathon(SIH)-2023 and 2024, Nodal centre- Welingkar Institute of Management Development and Research(Weschool), Mumbai.<\/li>\n<li>Chairman \u2013 Summer Internships (PG program), SDM Institute for Management Development (EFMD accredited), June 2020-June 2022.<\/li>\n<li>Conference Coordinator and Chair (Area- Marketing)- SDM Institute for Management Development (EFMD accredited), 2015-2019.<\/li>\n<li>Associate reviewer- Muma Case review published by the University of South Florida&#8217;s Muma College of Business (USA)- January 2020 onwards.<\/li>\n<li>Reviewer &#8211; Sales and Distribution Management by Tapan.K. Panda and Sunil Sahadev, Oxford University Press, April-2015.<\/li>\n<li>Journal paper and Case study reviews for Asia Pacific Journal of Marketing and Logistics (Emerald), Quality &amp; Quantity (Springer), Journal of Public Affairs (Wiley), Management and Labour Studies (Sage), Asia-Pacific Journal of Management Research and Innovation (Sage), CASE Journal (Emerald) and The Muma Case Review.<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FACULTY Home Jayakrishnan.S Associate Professor Area: Marketing Educational Background Doctorate (Fellow)-Marketing, National Institute of Industrial Engineering (Indian Institute of Management), Mumbai &#8211; 2016. PG certificate programme in Advertising and Public Relations from Mudra Institute of Communications- Ahmedabad- 2010 Masters-PGDM (Rural Management), Xavier Institute of Management, Bhubaneswar XIMB)-2007 B.Sc. (Agriculture). Kerala Agricultural University (KAU) [COA, Vellyani]-2004. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15216"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=15216"}],"version-history":[{"count":19,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15216\/revisions"}],"predecessor-version":[{"id":15257,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15216\/revisions\/15257"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/5524"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=15216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}