{"id":15014,"date":"2025-01-02T22:27:11","date_gmt":"2025-01-02T16:57:11","guid":{"rendered":"https:\/\/bim.edu\/index\/?page_id=15014"},"modified":"2025-05-27T08:35:37","modified_gmt":"2025-05-27T03:05:37","slug":"prof-pragha","status":"publish","type":"page","link":"https:\/\/bim.edu\/index\/faculty\/prof-pragha\/","title":{"rendered":"Prof. Pragha"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15014\" class=\"elementor elementor-15014\" 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elementor-element-0ec6b5d faculty elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec6b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1d686\" data-id=\"8c1d686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c9b65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9b65b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f327eb elementor-invisible\" data-id=\"8f327eb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea74a27 faculty-photo elementor-widget elementor-widget-image\" data-id=\"ea74a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/01\/pragha.jpg\" class=\"attachment-full size-full wp-image-15013\" alt=\"\" srcset=\"https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/01\/pragha.jpg 250w, https:\/\/bim.edu\/index\/wp-content\/uploads\/2025\/01\/pragha-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13e524e elementor-invisible\" data-id=\"13e524e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9fd04 elementor-widget elementor-widget-text-editor\" data-id=\"de9fd04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Dr Pragha P<\/h3><p>Assistant Professor<\/p><p>Area: Marketing<\/p><p><strong>Educational Background<\/strong><\/p><ul><li>PhD, National Institute of Technology, Tiruchirappalli<\/li><li>PGDM, Thiagarajar School of Management, Madurai<\/li><li>BBA, Lady Doak College, Madurai<\/li><\/ul><p>Dr Pragha P, pursued her PhD in the Department of Management studies, National Institute of Technology Tiruchirappalli, Tamil Nadu, India. She has 1.5 years of industry experience. She has cleared UGC NET JRF in the year 2022. Her area of research interests include Metaverse, Virtual World, Sustainability, Consumer Behaviour, and Behavioral Intention. She has publications in some reputed journals in ABDC and Scopus indexed Journals.<\/p><p><strong>Publications<\/strong><\/p><p><strong>Journal Papers<\/strong><\/p><ol><li><strong>Pragha, P.,<\/strong> &amp; Dhalmahapatra, K. (2025). Smart technologies as nudges: shaping intentions to embrace sustainable tourism.\u00a0<em>Tourism Recreation Research<\/em>, 1\u201319.\u00a0<a href=\"https:\/\/doi.org\/10.1080\/02508281.2025.2498972\">https:\/\/doi.org\/10.1080\/02508281.2025.2498972<\/a>; Taylor &amp; Francis\u00a0<strong>(ABDC-A);\u00a0<\/strong>Published<\/li><li><strong>Pragha P.<\/strong>, Dhalmahapatra K, Natarajan T (2025),\u201d The future of human experience: the drivers of user adoption of the metaverse\u201d, Online Information Review <strong>(ABDC-B);\u00a0<\/strong>Published<\/li><\/ol><p><strong>LinkedIn: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/pragha-pathmanathan\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/pragha-pathmanathan\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FACULTY Home Dr Pragha P Assistant Professor Area: Marketing Educational Background PhD, National Institute of Technology, Tiruchirappalli PGDM, Thiagarajar School of Management, Madurai BBA, Lady Doak College, Madurai Dr Pragha P, pursued her PhD in the Department of Management studies, National Institute of Technology Tiruchirappalli, Tamil Nadu, India. She has 1.5 years of industry experience. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15014","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15014"}],"collection":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/comments?post=15014"}],"version-history":[{"count":10,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15014\/revisions"}],"predecessor-version":[{"id":15561,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/15014\/revisions\/15561"}],"up":[{"embeddable":true,"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/pages\/5524"}],"wp:attachment":[{"href":"https:\/\/bim.edu\/index\/wp-json\/wp\/v2\/media?parent=15014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}