PROF. PRASENJIT DAS PURKAYASTHA

Marketing Research & Analytics Professional,
Ex-Group Business Director of Kantar IMRB, Ex-Associate Director of Nielsen
Visiting Faculty

Area : MARKETING

Educational Background:

• PGDM, Goa Institute of Management
• Master of Science (M.Sc.) Applied Mathematics, Jadavpur University
• Bachelor of Science in Mathematics and Computer Science, Jadavpur University

23+ years of professional experience – 13 years in the corporate world, with leading market research MNCs like Nielsen and Kantar IMRB, in functional and leadership roles and 10 years as an Independent Consultant / Corporate Trainer / Educator

Areas of Practice – Marketing Analytics, Quantitative Marketing Research, Consumer Insights

Currently: Independent Consultant, Corporate Trainer and Educator

Consultant and corporate trainer in areas related to Data-driven decision-making & Marketing Analytics. Have been involved in assignments with corporates like ITC, Emami, HPCL, ONGC, Amway, Business Standard, Haldia Petrochemicals, Titan and RPG Group

Adjunct Professor, Praxis Business School, teaching Advanced Marketing Research and Marketing Analytics for Data Science program and PGDM

Have taught courses related to Analytics, Marketing Research and Consumer Behaviour as Visiting Faculty in IIM Calcutta, XLRI Jamshedpur, XIM Bhubaneswar, IIM Udaipur, IIM Lucknow and BIM Trichy

August 2007 – March 2011:Group Business Director, IMRB International
Led a large team of Quantitative Researchers, servicing a large international client in the markets of Sub-Saharan Africa and Europe. Also worked with Indian clients related to FMCG and Media, for the markets of Delhi and Kolkata

November 1999 – July 2007:Associate Director (2005 onwards), The Nielsen Company
Joined the company as Research Executive and had a very fast growth to become the Associate Director and Head of the customized research SBU in Kolkata
Designed and established two Syndicated studies – Corporate Image Monitor and CampusTrack
Won several awards for Nielsen in international conferences

April 1998 – October 1999:Research Executive, TNS Global (a part of Kantar now)
Joined the company as Research Executive and worked on quantitative brand tracking researches

LinkedIn: https://www.linkedin.com/in/prasenjit-das-purkayastha-ab71008b/