FACULTY

DR. RAJARETNAM

Professor

Area : MARKETING

Educational Background:

  • PhD in Management from IIM, Kolkata
  • Master of Business Administration (M.B.A.), University of Madras
  • Chemical Engineering from Birla Institute of Technology and Science, Pilani

A Consultant and currently handling new initiatives that relate to knowledge management, quality improvement and standardization of questionnaires and a few other initiatives.
The initiatives include * conceptualization, creation and management of IMRB’s knowledge management site ‘MRB Interchange’ * Quality improvement initiatives * Standardization of questionnaires and automating questionnaire writing using software available within Kantar group

Senior Vice President
Jun 1983 – Oct 2012

  • Opened IMRB office in Chennai in 1984 and handled business arising from Chennai, Bangalore and other cities in southern parts of India
  • Opened a new business unit for IMRB to handle business to business and industrial research (BIRD), in 1994. The unit also handles digital and technology clients as well
  • Moved to Research International (within Kantar group) to head quantitative research across India
  • Moved back to IMRB to head BIRD in 2010
  • From 2013, working on new initiatives for IMRB International in the capacity of ‘Consultant’.

Linkedin: https://www.linkedin.com/in/dr-rajaretnam-b5b5ba3b/

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