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FACULTY

Dr. Mafruza Sultana

Assistant Professor – Economics,
Faculty Chair – International Relations & Accreditation,
Chairperson – MDP
Date of Joining: 01.07.2022

ECUCATIONAL QUALIFICATIONS

• Ph.D, Economics, Rabindra Bharati University, India
• MA, Economics, Rabindra Bharati University, India
• BA (Hons), Economics, Rabindra Bharati University, India

Dr. Mafruza Sultana has 17 years of Academic and Administrative experience. She has worked as a faculty in Economics Area in different colleges and Universities for 11 years. Prior to joining BIM, she worked as an Assistant Professor in the area of Finance and Economics at Jagdish Sheth School of Management, Bangalore.

Her doctoral thesis is “A socio-economic analysis of clay model industry of Krishnanagar, West Bengal”. Her research interests include social economics, women empowerment, and developmental and financial economics. She has many publications to her credit, having presented at many national and international conferences. She also writes articles on contemporary issues in business magazines.

Dr. Mafruza is passionate about studying the issues of the present time, such as urbanization, technological change, economic empowerment, sustainability, migration, and globalization; and explores creating collaborative change by translating economic growth into broad-based improvements in urban and rural living standards. She received the best paper award for the paper titled “Does the Covid-19 protocol enhance customer satisfaction in the hotel industry? Evidence from India” at The Regional Conference on Marketing and International Business (RCMIB 2021), Bangladesh on August 20, 2021, & a paper titled, “Work life balance of Women Professionals: Impact and Implications” at BAASANA interdisciplinary conference held at Adelphi University, New York, USA, and second best case award for the case titled “Exit of Harley Davidson from India at National Conference on Management Cases (NCMC), KIAMS, Pune on April 22, 2022. She also holds a lifetime membership (WB-323) of the Indian Economic Association

https://www.linkedin.com/in/dr-mafruza-sultana-b2a6ab142/

ACHIEVEMENTS

  • Second Best case award for the case titled “Exit of Harley Davidson from India” at the National Conference on Management Cases (Online), KIAMS, Pune on April 22, 2022.
  • Best paper award for the paper titled “Does the Covid 19 protocol enhance customer satisfaction in the hotel industry?  Evidence from India” at The Regional Conference on Marketing and International Business (RCMIB 2021), Bangladesh on August 20, 2021.
  • Invited as a panellist for the discussion on “COVID 19 and the future business: Remote work, Digitisation, Automation” at 2021 International Conference of Business and Applied Sciences Academy of North America (BAASANA) on August 4, 5 2021, The New York Times 620 Eighth Avenue, New York, NY 10018
  • Invited as a Keynote Speaker for a guest talk on ‘Indian Economy-The Post Covid Scenario’ by Trisha Group of Institutions, Udupi & Mangalore on June 26, 2021
  • Indian Express has quoted my statement about Women Empowerment from the event ‘Pehchan-Run for Identity’, where I have invited as a Brand Ambassador to celebrate International Women’s Day 2021 on March 09, 2021 https://bengali.indianexpress.com/kolkata-news/mmsssl-raindrops-em-the-international-women-s-day-pehchan-run-for-identity-2021/?fbclid=IwAR2Y8XJTJABtaLiCVc-qAo_x_sAokrT_6M_paw2otnos9m8WlP5f_nMdyC0
  • Chaired a conference session on Accounting, Law & Finance at BAASANA Interdisciplinary Conference to be held at Adelphi University, New York from 17th to 19th June 2019.
  • Took part as a panellist for the discussion on “Women Empowerment: A Global Perspective” at BAASANA Interdisciplinary Conference to be held at Adelphi University, New York from 17th to 19th June 2019.
  • Best paper award for the paper titled “Work-life Balance of Women Professionals: Impact and Implications” was presented at BAASANA Interdisciplinary Conference held in New York from 17th to 19th June 2019.

PUBLICATIONS

  1. Agarwal, A., Gupta, P., Sultana, M. and Barma, A. (2024). “CSR Expenditure and Company Performance: Financial Evidence from NIFTY 500 Companies” Int. J. of Managerial and Financial Accounting, Vol. 16 No. 1. DOI: 10.1504/IJMFA.2024.10057793 (ABDC-‘B’ and Scopus Indexed)
  2. Debata, B., Gupta S. D., and Sultana, M. (2023). “Financial Development, Country Governance and Economic Growth: Evidence from BRICS Economies” International Journal Services and Operations Management, Vol. 1 No. 1. DOI: 10.1504/IJSOM.2023.10061095 (Scopus Indexed)
  3. Choudhury, A., Sultana, M., and Gupta, P. (2022), “Corporate governance parameters and their impact on enterprise performance”, Corporate Ownership & Control, Vol. 20 No. 1, pp. 136–144. DOI: 10.22495/cocv20i1art13. (ABDC- ‘B’)
  4. Gupta, S. D. and Sultana, M. (2022), “Work-life Balance of Women Professionals: Impact and Implications”, International Journal Services and Operations Management, Vol. 41 No. 3, pp. 369-380. DOI:10.1504/IJSOM.2020.10028531 (Scopus indexed)
  5. Sultana, M et. Al. (2022), “Impact of Covid on Market Share and Consumer Behavior in Sharing Economy”, Focus International Journal of Management, Vol. 12 No. 1, pp. 9-20, Peer Reviewed
  6. Sultana, M. et al. (2021), “Stock Market and Economic Growth: A Study in Indian Perspective”, Empirical Economics Letters, Vol. 20 No. 11. (ABDC- ‘C’)
  7. Sultana, M. et al. (2020), “Sensitivity Analysis and Impact of Intervention and Spread of COVID-19 Pandemic”, Journal of Seybold Report, Vol. 12 No. 8, pp. 1259-1270.
  8. Sultana, M. et al. (2020), “Impact of FDI on Indian Economy”, Journal of Critical Reviews, Vol. 6 No. 6, pp. 115-119. (Scopus Indexed)
  9. Sultana, M. et al. (2020), “Impact of FDI Inflows on Bilateral Trades between BRICS Nations”, TEST Engineering & Management, Vol. 82 No. January-February 2020, pp. 1424-1434. (Scopus Indexed)
  10. Sarbabidya, M & Sultana, M (2019), “A Comparative Study and Trend Analysis of Non-Performing Assets (NPA) within the Commercial Banks in India”, Focus International Journal of Management, Vol. 14, No. 2.
  11. Sultana, M. and Sinha, R. (2017), “Economic Impact and Strategic Analysis Adopted by Indian Leading Automobile Companies”, International Journal of Advancement in Engineering Technology, Management & Applied Science (IJAETMAS), Vol. 4, No. 4, pp. 66-80. http://www.ijaetmas.com/wp-content/uploads/2017/05/IJ17M0414.pdf
  12. Sultana, M. and Rao, K.S. (2016), “Socio-Economic Development through the Indian Government Scheme – MGNREGA: A Review on West Bengal State”, International Journal of Advanced Research (IJAR), Vol. 4, No. 9, pp. 167-183. http://www.journalijar.com/article/11709/socio-economic-development-through-the-indian-  government-scheme—mgnrega:-a-review-on-west-bengal-state./#sthash.69fBCXO9.dpuf

BOOK CHAPTERS

  1. The book chapter titled ‘COVID-19 and Higher Education: Impact and Challenges from Indian Perspective’ (2021) has been published in ‘Covid-19 and Education’ by ABS Books (ISBN NUMBER-978-81-951369-1-9)
  2. The book chapter titled ‘Technological Advancement in Data Mining’ has been published in ‘Emerging Trends and Practices, (ISBN NUMBER-978-93-5391-805-7)
  3. Book chapter, “Reversing Brain Drain and Harnessing Yuva Shakti for India”, Impact India, supplement with Dalal Street Investment Journal, April 2019, pp-90

ARTICLES

  1. The article titled “2024 Budget: Need A System Thinking Approach To Rescript The India Story” Published by BW BUSINESSWORLD, March 11, 2024 https://www.businessworld.in/article/2024-Budget-Need-A-System-Thinking-Approach-To-Rescript-The-India-Story/11-03-2024-512950/
  2. The article titled “The Roar of The Indian Tiger: Can It Tame The Chinese Dragon?” Published by BW BUSINESSWORLD, July 17, 2023 https://www.businessworld.in/article/The-Roar-of-The-Indian-Tiger-Can-It-Tame-The-Chinese-Dragon-/17-07-2023-484411/
  3. The article titled “Bridging The Gap: Digital Transformation And Gender Action” Published by BW BUSINESSWORLD, May 03, 2023 https://www.businessworld.in/article/Bridging-The-Gap-Digital-Transformation-And-Gender-Action/03-05-2023-475165/#.ZFIXc4vgwhU.linkedin
  4. The article titled “What Is Cooking In Swiggies? Decoding The Success of Platform Companies” Published by BW BUSINESSWORLD, February 02, 2023 https://www.businessworld.in/article/What-Is-Cooking-In-Swiggies-Decoding-The-Success-Of-Platform-Companies/02-02-2023-464092/#.Y9vhg5Q5cbM.linkedin
  5. The article titled “Can India Lead The Passion Economy” Published by BW BUSINESSWORLD, February 18, 2022 https://everythingexperiential.businessworld.in/article/Can-India-Lead-The-Economy-/18-02-2022-420920/
  6. The article titled “Covid-19 and Future Work: Remote Work, Automation, Digitization” Published by BW BUSINESSWORLD, September 04, 2021, http://everythingexperiential.businessworld.in/article/COVID-19-And-Future-Of-Business-Remote-work-Automation-Digitization-/04-09-2021-403203/
  7. The article titled “Unveil Your Brand and Come Alive with Influencer Marketing” Published by BUSINESSWORLD, July 06, 2021, http://everythingexperiential.businessworld.in/article/Unveil-Your-Brand-and-Come-Alive-with-Influencer-Marketing/06-07-2021-395499/
  8. The article titled “Blockchain Technology: A Way To Leverage The Demographic Dividend In India” Published by BUSINESSWORLD, June 09, 2021, http://everythingexperiential.businessworld.in/article/Blockchain-Technology-A-Way-To-Leverage-The-Demographic-Dividend-In-India/09-06-2021-392489/
  9. The article titled “Is ‘Gig Economy’ Going To Dominate The Blue-Collar Job Sector?” Published by BUSINESSWORLD, April 27, 2021, http://everythingexperiential.businessworld.in/article/Is-Gig-Economy-Going-To-Dominate-The-Blue-Collar-Job-Sector-/27-04-2021-387812/
  10. The article titled “Can Fashion Industry Boost Women Empowerment?” Published by BUSINESSWORLD, May 09, 2021, http://everythingexperiential.businessworld.in/article/Can-Fashion-Industry-Boost-Women-Empowerment-/09-03-2021-383275/
  11. The article titled “Digital Economy and the Potential Multiplier: Can India enable this?”  Published by BUSINESSWORLD, January 28, 2021, http://everythingexperiential.businessworld.in/article/Digital-Economy-and-the-Potential-Multiplier-Effect-Can-India-enable-this-/28-01-2021-370835/
  12. The article titled “The paradox of Cricket sponsorship beating the economic blues” published by BUSINESSWORLD, August 31, 2020, http://everythingexperiential.businessworld.in/article/The-paradox-of-cricket-sponsorship-beating-the-economic-blues-Dr-Asit-K-Barma-Dr-Mafruza-Sultana-IFIM-Business-School/31-08-2020-314997/?fbclid=IwAR20tiFDzd20XVZNP7S-yQRLQOAJutwe_CEav99bw2WcCMNIz42RLerZnnw
  13. The article titled “Unbox your imagination, come alive with Experiential Marketing” published by BUSINESSWORLD, July 27, 2020, http://everythingexperiential.businessworld.in/article/Unbox-your-imagination-come-alive-with-Experiential-Marketing-Dr-Asit-K-Barma-Dr-Mafruza-Sultana/27-07-2020-301949/?fbclid=IwAR14pYsjdHvfit_GeIXLedA_Sj88PaBShJwW3eyKxMyHhNrWOd3IdF4AOnM#.Xx6sbYeXcNE.facebook
  14. The article based on the Case study “Brillio: Innovative Talent Acquisition Practices”, published by BUSINESSWORLD, Vol. 36, Issue 15, 2nd April 2017, RNI NO: 39847/81, Co-author: Dr. Shaji Kurian, http://www.businessworld.in/article/Brillio-Manpower-Is-The-Key-To-Sustainable-Growth/06-     04-2017-115873/, http://bwevents.co.in/hr-excellence-awards/files/Brillio-Talent-Acquistion-case-study-Final.pdf

RESEARCH PROJECT

  1. Worked for CII-IWN Power of Parity Awards (IFIM, Research Partner) with Dr. Githa Heggde (Director of IFIM B School) & Dr. Sangita Dutta Gupta (Associate Professor of IFIM B School) in 2017

CONFERENCES

  1. Presented and published a paper abstract titled “Importance and Challenges of Regulatory Technologies in Financial Industry: An Exploratory Study” at the 9th PAN IIM World Management Conference (WMC) on January 21-24, 2024, at IIM, Sambalpur.
  2. Presented and published a paper abstract titled “Decoding the Success and Failure of Platform Companies in India: Drawing an Agenda for India Inc.” at India Strategy Conference 2023 on December 14-17, 2023, at IIM, Bangalore.
  3. Presented a case titled “Zee-Sony Merger Win–Win Proposition?” At AIMA 3rd Case Writing Competition & Conference, 2023 held on April 13-15, 2023.
  4. Presented and published a paper abstract titled “Digital Transformation of Business Models: Journey of Indian Companies” at ISDSI Global Conference 2022 on December 29, 2022, at Jagdish Sheth School of Management, Bangalore.
  5. Presented and published a case abstract titled “Pentavalent Biosciences-Quest for Financing” at the 12th International Conference on Management Cases 2022, December 1-4, 2022 at BIMTECH, Noida.
  6. Presented and published a case titled “Exit of Harley Davidson in India” at the National Conference on Management Cases organized by KIAMS, Pune on April 22, 2022
  7. Presented a paper titled “Measuring Service Quality of Online Educational Platforms” at 16th South Asian Management Forum, December 17-18, 2021, IUBAT, Dhaka, Bangladesh.
  8. Presented a paper titled “Does the Covid 19 protocol enhance customer satisfaction in the hotel industry? Evidence from India” at The Regional Conference on Marketing and International Business (RCMIB 2021), Bangladesh on August 20, 2021
  9. Presented a paper titled “Understanding Consumer response to Service Encounter Involving Service Failure and Recovery in Online Shopping during Covid 19 pandemic: Evidence from Emerging Economy” at 2021 International Conference of Business and Applied Sciences Academy of North America (BAASANA), August 4, 5 2021, The New York Times 620 Eighth Avenue, New York, NY 10018
  10. Presented a paper titled “Financial Development, Country Governance and Economic Growth: Evidence from BRICS Economies” with conference proceedings at the 56th Annual Conference of The Indian Econometric Society (TIES) at Madurai Kamaraj University, Madurai, India, January 8-10, 2020
  11. Presented a paper titled “Merger & Acquisition: An Analysis on Indian Banking Sector” without conference proceedings at the 1st International Conference on Applied Economics and Finance at Goa Institute of Management, Goa, India, December 16-18, 2019
  12. Presented a paper titled “Work-life Balance of Women Professionals: Impact and Implications” with conference proceedings at BAASANA Interdisciplinary Conference at Adelphi University, New York, June 17-19, 2019
  13. Presented a paper titled “Women Entrepreneurs and Work-Life Balance: A Study in Indian Context” at the International Conference on Family Business & Entrepreneurship at The Patra Bali Resort & Villas, Indonesia, May 2-4, 2018
  14. Presented and published a paper (conference proceedings) titled “Socio-Economic Development and Poverty Alleviation through MGNREGA in India” with conference proceedings at AMDISA’s 14th SAMF at Male, Maldives on the theme “Governance and Public Policy – Role of Management Development” organized by MNU Business School, Maldives, 24-26, April 2017
  15. Presented and published a paper abstract titled “Performance of Crowd Funding in India: Issues and Challenges” at the International Conference on Inclusive Economic Growth and Sustainable Development organized by Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysore, 18-19, November 2016
 
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