Dr. K G Sofi Dinesh

Assistant Professor and Area Chair-Marketing
Date of Joining: 01.06.2022


Educational Background
  • PhD (Business Administration – Consumer Behaviour), Amrita School of Business, Coimbatore (AACSB), Amrita Vishwa Vidyapeetham, India
  • Master of Business Administration, Sambalpur University.
  • Bachelor of Science (Botany Hons), Sambalpur University.
Research Interests
  • Collaborative Consumption, Consumer Behaviour, Sustainable Consumption, Indian Vedic Wisdom in Management
Previous Employment
  • Assistant Professor-Marketing, Management Development Institute, Murshidabad- March 2022-May 2022.
  • Assistant Professor-Marketing, Amrita School of Business, Amrita Vishwa Vidyapeetham, May 2012- February 2022.
  1. Dinesh, S.; Rejikumar, G.; Sisodia, G.S. An Empirical Investigation into Carpooling Behaviour for Sustainability. Transp. Res. Part F. Traffic Psychol. Behav. 2021, 77, 181–196 (ABDC-A, Scopus-Q1)
  2. Rejikumar, G., Asokan-Ajitha, A., Dinesh, S., & Jose, A. The Role of Cognitive Complexity and Risk Aversion in Online Herd Behavior – Electronic Commerce Research (ABDC-A, Scopus-Q1)
  3. Rejikumar G., V., G., Sofi Dinesh, Asokan, A., and Jose, A., Privacy Breach Perceptions and Litigation Intentions: An Evidence from Indian E-Commerce Customers, IIMB Management Review (ABDC-B, Scopus)
  4. Sayi, K.S and Dinesh, S (2022) Online Trade of Coir Mats: Perspectives of SME Coir Traders from Kerala. International Journal of Public Sector Performance Management, Vol-9, Nos ½, (Scopus)
  5. Sofi Dinesh, K.G. and Rejikumar, G. (2023) ‘Demystifying Collaborative Consumption: A Systematic Literature Review’, Int. J. Business and Globalisation, Vol. 33, Nos. 1/2, pp.147–170 (Scopus).
  6. Dinesh S., Mitra S. (2023) Consumers’ Adoption of Electric Vehicles for Sustainability: Exploring the Role of Personality Traits. Foresight and STI Governance, 17(2), 69–80. (Scopus).
Case Studies
  1. Chakraborty, U., Sofi Dinesh, K., & Rejikumar, G., (2023). Marketing to Manage Customer Experience: The Case of Nykaa. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781529620405
  2. Chakraborty, U., Dinesh, K. G., & Rejikumar, G., (2023). Yaantra the Reverse Commerce Electronic Market: Leveraging Customer Experience. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781071914731
  3. Sofi Dinesh, et.al ‘Passport at your doorstep: A saga of service delivery excellence‘ Ministry of Information Technology, Government of India in collaboration with Amrita Vishwa Vidaypeetham (under progress)
Book Chapter

Sofi Dinesh, Sahay, R., and Dr. Rejikumar G., “Managing the mind in the VUCA world: Insights from Indian wisdom”, in Globalizing Indian Thought, Editors: Debashish Chatterjee, Deepa Sethi, Surya Prakash Pati, Sage Publication (2022)

Newspaper Articles
  1. Sofi Dinesh and Chakraborty.U, “Menstrual Leave: Pathologising Gender Rights”, The Pioneer, 9th February 2022. https://lnkd.in/grVfvaRb #media
  2. Sofi Dinesh and Chakraborty.U, “Indian Economy Rises as a Phoenix to Fly High”, The Pioneer, 3rd October 2022. https://www.dailypioneer.com/2022/columnists/indian-economy-rises-as-phoenix-to-fly-high.html
Working Paper from Project

Project Sponsors: National Stock Exchange (Mumbai) and Indira Gandhi Institute of Developmental Research.

Project Output: Dr. Sangeetha G, Sofi Dinesh (2016). “Impact of board structure on firm performance: A comparison of private sector with SOEs in India”, NSE-IGIDR Working Paper Series.



  1. Invited speaker at International Academic Symposium on Foresight and Science, Technology, and Innovation Policy jointly organized by National Research University, Higher School of Economics, Russia and UNESCO on April 13-14, 2023 in the online mode.
  2. Rejikumar G. and Sofi Dinesh, “Consumer Behavior In Collaborative Consumption: Analysing The Role Of Cognitive Complexity And Psychological Empowerment On Customer Value”, in 2019 AMA Summer Academic Conference, Chicago, IL, USA August 9-11, 2019.
  3. Sofi Dinesh and Dr. Rejikumar G., “Role of cognitive complexity and risk evasiveness in herd behavior”, AMA Summer Academic Conference at Chicago USA August 9-11, 2019.
  4. Sofi Dinesh and Dr. Sangeetha G, “Major Public Enterprises in India: 2000-2013”, XIV Milan European Economy Workshop on Major Public Enterprises in a global perspective, Milan, Italy in 2015


  1. Sofi Dinesh, Rejikumar G, Chakraborty,U., Shivdas, A., Devipriya L., “Cancel Culture-A Threat to Brand Existence?” ISDSI-Global Conference 2021- Leading Business in a Fluid world” IIM Nagpur, 27-29 December 2021.
  2. Sofi Dinesh, Sahay, R., and Dr. Rejikumar G., “Managing the mind in the VUCA world: Insights from Indian wisdom”, in International Conclave on Globalizing Indian Thought, IIMK, 2020.
  3. Sofi Dinesh and Dr. Rejikumar G., “Collaborative Consumption: Scope and Challenges from the Consumers’ Perspective”, International Conference on Advances in Business Management (ICABM 2018), Symbiosis, Pune. 2018.
  4. Sangeetha G and Sofi Dinesh, “The Impact of Corporate Governance and Firm Performance on Chief Executive Officer’s Compensation: Evidence from Central State Owned Enterprises in India”, International Conference on Data Management, Analytics, and Innovation (ICDMAI 2017), Pune. pp. 87-92, 2017.
  5. Sangeetha G and Sofi Dinesh, “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, NSE-IGIDR International Conference on Corporate Governance, 2014.
  6. Gunasekar and Sofi Dinesh, “Impact of Board Independence on Firm Performance: A comparison of private sector firms with SOEs in India”, 51st Annual Conference of the Indian Econometric Society (TIES). The Department of Economics and Centre for Research in Economic Change, Punjabi University, Patiala, 2014.
  1. AICTE Sponsored Universal Human Values offline workshop at Mysuru, January 9-13, 2024.
  2. Case Teaching Workshop, IIM Rohtak, India, December 20-21, 2022
  3. Workshop on Multivariate Data Analysis, IIM-Kozhikode, India, December 3-8, 2018.
  4. Workshop on Business Groups and Governance in Emerging Markets, IIT-Madras, India, June 17-22, 2017.
  5. Workshop on Case Method Teaching and Case Writing, CET School of Management, Trivandrum, India, May 2-3, 2015.
  6. International KAKENHI Workshop on Long-Term Growth of Firms and Corporate Governance, IGIDR, Mumbai, India, September 2-3, 2015.
Professional Services

Research Reviews:

  1. Journal of Traffic and Transportation Engineering
  2. Journal of Value Chain Management
  3. International Journal of Trade and Global Markets
  4. Transport
  5. Electronic Commerce Research
  6. Transportation Planning and Technology
  7. Journal of Retailing and Consumer Services
  • Marketing Management, Services Marketing, Consumer Behaviour, B2B Marketing, Retail Management, Experiential Marketing, Digital Marketing.
  • University Gold Medal for MBA from Sambalpur University
Scroll to Top