Core Faculty

BIM faculty consists of a mix of academic scholars and industry practitioners, and a network of industry partners actively engaged in program delivery and even sponsoring some of the courses. The optimum student batch size ensures personalized faculty attention to all students and forming a lifetime bond between students and faculty. A carefully crafted program architecture aims to create Pi-shaped professionals to take on tomorrow’s uncertain world. Our course curriculum, a unique pedagogy, learning infrastructure, and the experienced faculty bringing in outstanding academic credentials, impactful research, and industry experience to the classroom leaves the students with a lifetime learning experience. Our two-year full time residential MBA Programme with specializations offered in Marketing, Finance, Operations, HR, and Digital Business and Analytics makes the students future-ready.


Dr. Asit K Barma

Mobile: +91 9810208158

Bharathidasan Institute of Management, Tiruchirappalli
Professor – Marketing & Digital Business

Dr. Asit makes impact at the intersection of teaching, research, and industry consulting, leveraging his 33 years of experience in academia and industry. His specific contribution lies in helping institutions prepare students for business of tomorrow in the age of industry 4.0.

Areas of Focus

  • Teaching: Digital Business Strategy; Services Marketing; Digital Marketing; IT Sales and Marketing; Marketing Strategy
  • Consulting: Service Excellence and Customer Experience Management
  • Research: Service Excellence; Technology Readiness,; Digital , Society and Platform Business Model with potential for significant business impact

Academic Credential

  • Ph.D – Faculty of Management Studies, University of Madras | Title: Impact of open source CRM on customer retention.
  • PGDM- Indian Institute of Management, Ahmedabad (1984-86)
  • B.Tech in Electrical (Electronics) Engineering- Indian Institute of Technology, Madras (1979-84)
  • 10+2 in Science with National Scholarship- West Bengal Board of Higher SecondaryEducation (1979)

Academic Appointments

  • Director, Bharathidasan Institute of Management, Tiruchirappalli, February 24, 2021- till date
  • IFIM Business School (AACSB accredited), Bengaluru, September 2018 to February, 2021
    • Chairperson- Marketing Area
    • Professor- Marketing and Digital Business Areas
    • Chair- index of Service Excellence in India (iSEI) project, under the guidance of Dr. A Parasuraman, University of Miami
    • Chairperson- Industry Internship Program
    • Chairperson-Placement
  • Indian Institute of Management, Kashipur, 2018 to till date
    • Visiting Professor Subjects taught: ‘Marketing Strategy’ to PGDM students in Kashipur campus and ‘Digital Marketing’ to Executive PGDM students in Dehradun campus
  • IMT Ghaziabad (AACSB accredited), January 2017-September 2018
    • Professor in Marketing Area, and Domain Chair, Digital Marketing and Consumer Insights Subjects taught: Digital Marketing, Managing Strategic Network, IT Sales and Marketing

Corporate Affiliations

ValueLabs (a global technology company), HyderabadVice President, September 2013 to December 2016
Defiance Technologies Ltd (a Hinduja Group Company), ChennaiVice President, June 2009 to August 2013
Tech Mahindra, ChennaiVice President, June 2001 to May 2009
Kumaran Systems, ChennaiGeneral Manager, April 1999 to May 2001
CMC Ltd (erstwhile IBM and now TCS), DelhiVarious roles, including Head-Corporate Marketing, May 1986 to April 1999

Contribution to Industry Bodies

On the board of multiple national and international industry bodies, Dr. Asit effectively built and sustained strong relationships with stakeholders in the business ecosystem comprising customers, industry associations, analysts, investors, media, academia, government and consulates of several countries across the world. He was also been instrumental in guiding CII, FICCI-Tamil Nadu State Council, NASSCOM and the Society of Automotive Engineers in preparing several key concept notes and policy recommendations. He loves new ideas and have spoken at many national / international symposiums and premier institutes in the country.

Industry Positions Held

  • Chairman – Media and Communication, FISITA 2018 (FISITA is the International Federation of Automotive Engineering Societies).
  • Former Convener – Manufacturing, Aerospace and Defence panels, FICCI Tamil Nadu State Council.
  • Permanent Invitee Member – Industry Sub Committee of Manufacturing Competitiveness Council of the Government of Tamil Nadu.
  • Former Charter Member – TiE Chennai.
  • Former Chairman – SAE India Southern Section (2009-2011) and Former Vice Chairman, SAE India Southern Section (2007-09).
  • Vice Chairman of Organizing Committee for International Mobility Conference 2009 and Advisor to the National Conference on Automotive Infotronics 2010 conducted by SAE India and SAE International.
  • Former Member, Managing Committee, Madras Management Association (2006-08)- India’s largest local management association.
  • Vice President, IIT Madras Alumni Association, Chennai Chapter (2006-09).
  • Member, Executive Committee, IIM Ahmedabad Alumni Association, Chennai chapter (2007-11).
  • Former Member – Advisory Board, Centre for Technology Development and Transfer, Anna University.
  • Curated several programs like NASSCOM Surge 2012, CII conference on Auto R&D, SAE Students conclave, Several FICCI conventions by Tamil Nadu State Council, India Innovation Growth Program by Department of Science and Technology and Lockheed Martin.


Dr. John Peter

Dr. John Peter. A has more than 22 years of teaching management and holding administrative responsibilities. He has been teaching Organisational Behaviour, Personal Growth Lab, Learning and Development, Organisational Change and Development and Business Ethics. He has guided 9 research scholars, published three books and more than 25 research articles, conducted more than 25 consultancies, and facilitated more than 300 training programmes in the area of HR. His areas of expertise in research and consultancy are impact assessment, diversity management, CSR and organisational development. He has been innovative in curriculum design and teaching learning pedagogy. He has held various administrative responsibilities as Chair-Research, Chair-Training, Chair- Outreach Programmes and Dean-Academics. He has travelled 10 countries campaigning and lecturing on the accountability of buying countries for responsible business in global supply chain with special reference to unfair labour practices in garment industries in developing countries.

Associate Professor

Dr. V. P. Sriraman

Dr.V.P.Sriraman, MSc.,MBA.,Ph.D
Associate Professor

Sriraman has more than 24 years of work experience that includes 2 years in industry and 22 years in academics. He teaches Financial Reporting and Performance Analysis (FRPA), Corporate Finance (CF), Corporate Valuation (CV), Design Thinking, Innovation, Creativity and Entrepreneurship (DICE), Financial Planning and Wealth Management (FPWM) and Ethics and Corporate Governance courses at BIM. He had been a part of more than 100 Management Development Programs and offered training in the areas of Accounting, Finance, Design Thinking, Innovation, and General Management for the middle and senior level executives of various organizations that include JSW Steel, VA Tech Wabag, Ashok Leyland John Deere Construction Equipment Co, Xchanging Solutions Limited, Registrar of Cooperative societies of GoTN, TNPL, TAFE, Amco Batteries, Thirumalai Chemicals, BHEL, India Post, LIC, TAMIN, Textile Committee of GoTN, SIHM, IMTI and Indian Railways. Sriraman is in the academic boards and research committees of various educational institutions. Sriraman presented and published papers in national and international conferences, journals, and book chapters.

His areas of interest include 1) Financial Accounting/Reporting, 2) Corporate Finance, 3) Entrepreneurship, 4) Corporate Governance 6) Design Thinking, 7) Creativity and Innovation, 8) MSMEs and 9) HR and General Management related topics such as People Skills, Personality, Stress Management, and Leadership.

Associate Professor & Admission Chairman

Dr. S. N. Raghavendra

Dr. S.N.Raghavendra is currently working as Associate Professor in the area of Organizational Development and Change Management and Human Resource Management. Has an overall experience of 23 years in the Industry, academic and research. Teaches Organizational Development, Human Resource Management, Training and Development and related areas. His research interests are in the areas of emotions, emotional labour, emotional intelligence, spiritual intelligence and group process. Has done very specifically work on group process (human process consulting-structured and semi- structured), NLP, emotional intelligence, assessment centres, coaching individuals and groups.

He has carried out many consultancy and training assignments for IT, FMCG, Telecom, Chemical and ITES industry for many leading organizations in India and abroad in the field of OD and human resource. Very specifically specializes in designing and conducting competency and behaviour Assessments and various OD interventions. Continues to train in areas like Team Building, Leadership, communication and interpersonal skills between individual within teams, projects and organizations. Has a proven record of helping people and organizations to manage their way through challenging issues.


BHEL (Trichy & Chennai), TAFE, Sundaram Clayton, IMTI,Neyveli Lignite corporation,NTPC (vizag & gadarwara), Robert Bosch, Tata Teleservices, TNPL, State Bank of India, IDBI, HPCL, IOC, VA-Tech Wabag, GCMMF, Bhageeratha engineering, JVS exports, Gyantech Consulting, Vijay diaries, Abrasives and chemicals, Path Partner Technologies Bangalore, Amaraja Batteries, Cethar Group, Rambal Group Chennai


  • Certified Appreciative Inquiry trainer by HRD network and AIKYA
  • Certified by Telephone Doctor, USA on Customer Service
  • Certified by ISABS on MBTI based Personal Growth Lab
  • Trained in Human Growth lab conducted by XLRI at Bangalore
  • Certified Master Practitioner in NLP ANLP India and Coaching by IFCNLP and ANLP India and Certified NLP Practitioner by NF-NLP Florida.
  • Facilitated Group Relations Conference(GRC) in the roles of administrator and consultant
  • Certified by IODA in “OD Consultation and Intervention Skills”
  • Certified in Appreciative Inquiry
  • Trained in the use for MBTI and Enneagram for Awareness and Personal Growth.
  • Have participated in few GRC’s and Process labs


  1. The Influence of Select Demographic Characteristics on Surface Acting Behavior of Customer Service Personnel (May 22, 2012). The IUP Journal of Organizational Behavior, Vol. X, No. 3, July 2011, pp. 53-65.
  2. The Influence of Emotional Labour Strategies on Job performance: A study of service personnel in a public enterprise in India. The Journal for Practising Managers, NITIE Mumbai, Vol.36, No.2, April 2012, pp.24-33.
  3. Perceptual Difference of Role based performance- A Gender study. International Journal of Business, Humanities and Technology, Vol.1 No.3; November 2011, pp.175-186.
  4. An Empirical Study on Measuring the Trait Emotional Intelligence of B-School students in South India. The IUP Journal of Organizational Behavior Vol. XVI, No.3, 2017, PP. 53-64.
  5. Identification of Dominant Surface Acting Behaviours. International Conference on Technology and Business Management. Dubai, Mar 2010.
  6. Exploring the relationship between Strategic Emotional Intelligence and Emotional Labour Techniques. International conference on Management and Information systems. Bangkok, Sep 2013.
  7. Deep Acting as a Mediator in the relationship between Strategic Emotional Intelligence and Job Performance in Service Industry. Journal of Advanced Research in Dynamical and Control Systems. pp. 591-600. ISSN 1943- 023X. (Scopus Indexed).
  8. Deep Acting as a Mediator in the relationship between Strategic Emotional Intelligence and Job Performance in Service Industry, ICMRI, Malaysia- 23 June, 2018.

Associate Professor

Dr. S. Jaya Krishna

Dr. S. Jaya Krishna, MBA, PhD.

Associate Professor, Area Chair (Operations and Supply Chain Management)
Head – Center for Contemporary Management Research (CECMAR)
Chief Editor – The Journal of Contemporary Management Research

Facebook link:

Blog Sites

Research Sites

Google Scholar:

Profile Summary

Educationist & Sr. Academician, Researcher & Trainer in Operations, SCM & Strategy

Dr. Jaya Krishna is a recipient of Dewang Mehta Best Professor in Operations Management Award. He has twenty two years of Teaching, Research, Administration and Training experience at various premier B-Schools. Currently he is heading the Centre for Contemporary Management Research (CECMAR), the research wing of BIM. He has authored 5 books, edited 57 books in Management, Enterprise Systems, Socio-Economics, etc. Some of the books which he authored and/or edited are : E-Trends in Pharma Marketing, Dictionary on Outsourcing, E-Enterprise, New Age Enterprise IT, Enterprise IT – Emerging Landscape, Rural Empowerment – Indian and Global Initiatives, Micro-franchising: Perspectives and Experiences, Business Transformation, Rural Transformation, Marketing Social Change, E-Justice, etc. He has published several professional and research articles in different magazines and journals respectively and many of his articles are cited by other researchers across the world. His latest international research works include “Cultural Challenges in Humanitarian Disaster Relief Supply Chain”, presented at IIM-Bangalore during December 2018. His paper “Supply Chain Competence Framework for Competitiveness and Growth” was presented at NOFOMA’14 was published in the proceedings published by Copenhagen Business School, Denmark. He is a researcher in the areas of Supply Chain Competitiveness, Dynamics of Supply Chain Collaboration, Strategic Management of Supply Chain Collaboration, Evolution Management of Supply Chain Strategic Alliance, etc. He won Best Paper award at the “Third Annual General Business Conference” organized by Sam Houston State University, USA during 15-16 April 2011, for the research paper titled “Structured Model for Strategic Goal Setting in Intensive Supply Chain Collaborations Using Balanced Scorecard.” He has also worked as ‘Consulting Editor’ of Icfai Journal of Supply Chain Management. At present, He is the Chief Editor of the Journal of Contemporary Management Research, published by BIM, Trichy.

He is a regular resource person and instrumental in handling MDPs, EDPs, FDPs and training programmes at various organizations like TVS SCL, Baharat Heavy Electricals Ltd., (BHEL), Tractors & Farm Equipment (TAFE) Ltd., Amco Batteries, etc. He is also an active blogger in the areas of Green Logistics, Collaborative Strategic Planning and Management, B2B Marketing and Management Education. He is instrumental in institutional building, offering professional advice and academic administration. He was an active member of the PGP team as its Vice-Chair/Coordinator. He has conceived, designed, initiated & promoted several institutional development activities like — developing & introducing several Marketing & Operations courses; Organizing Industry Inputs, setting-up Foreign Language Lab; Global Interface Program – BIM Global; Operations Club, Student development programs – BIM discussions, ‘Here & Now;’ Blogging for Image Building; Institution reputation building through web content strategies, social media, etc., etc. He is also guiding PhD Scholars and acts as the Coordinator of Departmental Research Committee (DRC). He is also active member on the Board of Governing Council of Theivani Ammal College for Women.

Areas of Interest

Operations Management & Strategy, Logistics Management, Supply Chain Management (SCM), Humanitarian Logistics, Humanitarian Supply Chain Management, Quality Management and Six Sigma, Social Enterprise, Micro-franchising, Rural Development, Social Change and other subjects of Social, Economic, Environmental and National Interest.

Career Highlights / Achievements

  • Received “Best Professor in Operations Management” Award in 2015 (Dewang Mehta)
  • Authored five books and edited 57 books in Management, IT & Systems, Socio- Economics, etc.
  • Won best paper at Sam Houston University, USA
  • Presented Research Paper at Copenhagen Business School, Denmark
  • Published several professional & research articles
  • Resource person for MDPs/EDPs/FDPs and training programmes
  • Designed and coordinated MDPs/EDPs
  • Chair, ATHENAEUM, International Research Conference of BIM-Trichy
  • Chief Editor, The Journal – Contemporary Management Research
  • Worked as Consulting Editor of Icfai Journal of Supply Chain Management
  • Active participation academic & institutional development
  • Member, Board of Governors, Theivani Ammal College for Women

Papers Presented in Conferences

  1. Presented a research paper titled “Cultural Challenges in Humanitarian Disaster Relief Supply Chain” in the Sixth Biennial Supply Chain Management Conference 2018 being held at Indian Institute of Management Bangalore, India held during December 10-11, 2018.
  2. Presented a research paper “Supply Chain Competence Framework for Competitiveness and Growth” at 26th Nordic Research Network (NOFOMA) Conference held during 11-13 June 2014 organized by Copenhagen Business School, Copenhagen, Denmark.
  3. Won Best Paper award at the “Third Annual General Business Conference” organized by Sam Houston State University, Huntsville, USA during 15-16 April 2011, for the research paper titled “Structured Model for Strategic Goal Setting in Intensive Supply Chain Collaborations Using Balanced Scorecard.
  4. Presented a research paper titled “Supply Chain Collaboration: Evolution Management Framework for a Reliable Strategic Alliance” at the “Third Annual Global Business Summit Conference (GBSC2011)” organized by Global Strategic Management Inc., Michigan, USA during March 24-26, 2011 at Chennai, India
  5. Presented a paper titled “New Models for winning Global Markets” at 16th Annual Convention of Association of Indian Management Schools (AIMS), organized by Goa Institute of Management, during 27th -29th Aug 2004

Books Authored

  1. E-Trends in Pharma Marketing
  2. Dictionary on Outsourcing
  3. E-Enterprise
  4. Enterprise IT
  5. New Age Enterprise IT

Research Interests

  1. Humanitarian Logistics and Supply Chain Management
  2. Strategic Management of Supply Chain Collaboration
  3. Evolution Management of Supply Chain Strategic Alliance


  1. Designed simulated games in SCM & Logistics and Lean Management, Strategic Planning
  2. Developed group exercises and spreadsheet applications for demonstrating Inventory Models, Procurement Strategies, Supply Chain Network Design, Just-in-Time (JIT), Standardization Techniques, etc.,
  3. SAMKRIYA (Practice Exhibit)
  4. Peer Reviews
  5. Video Case Development
  6. Live Case Analysis
  7. WhatsApp Case Discussions

Courses Handled

  • Operations Strategy
  • Supply Chain Management
  • Operations Management
  • Logistics Management
  • Quality Management and Six Sigma
  • Lean Management
  • B2B Marketing
  • Strategic Marketing

Governance Committees

Member, Board of Governors, Theivani Ammal College for Women, Villupuram

School Committees /Functions

  • Head- Centre for Contemporary Management Research (CECMAR)
  • Area Chair (Operations and SCM)
  • Chief Editor, The Journal – Contemporary Management Research
  • Coordinator, Departmental Research Committee (DRC)
  • Faculty-In-Charge – Operations Club – OPTIMA
  • Faculty-In-charge – BIM Discussions
  • Faculty-In-Charge- Social Club “BIM Spirited”
  • Faculty-in-Charge, Sports Club “SPORTSCOM”
  • Faculty-in-Charge, MESSCOM

Department Committees

Convener, Sub-Committee (Operations Stream)

Ph.D.,/M. Phil Supervision

Research Guide for two part-time PhD research scholars

Case Writing

  1. Max New York Life Insurance Limited
  2. Dell Inc
  3. Flextronics

Research Conferences Organised

  • Co-Chairman, ATHENAEUM 2016, VII International Conference on Management Research, Organised by Centre for Contemporary Management Research (CECMAR), Bharathidasan Institute of Management.
  • Co-Chairman, ATHENAEUM 2018, VIII International Conference on Management Research, Organised by Centre for Contemporary Management Research (CECMAR), Bharathidasan Institute of Management.
  • Co-Chairman, ATHENAEUM 2020, IX International Conference on Management Research, Organised by Centre for Contemporary Management Research (CECMAR), Bharathidasan Institute of Management.

Educational Material

Dell Inc. By – S Jaya Krishna, “Vision to Execution,” Indian Institute of Management Calcutta (IIMC)
Flextronics International Ltd. By – S Jaya Krishna, “Vision to Execution,” Indian Institute of Management Calcutta (IIMC)
Course Material for Executive Programme on “Supply Chain Management” for TAFE Ltd (3 Modules)
Course Material for Executive Programme on “Journey towards Operational Excellence” for TAFE Ltd
Course Material for Executive Programme on “Strategic Operations” for TAFE Ltd

Book /Article Reviews

  1. Professional review of the chapters in the book title “Logistics Management” (invited by Oxford University Press)
  2. Professional review of the chapters in the book title “Business-to-Business Marketing” by Ellis (invited by Oxford University Press)
  3. Reviewer, CARE Journal of Management
  4. Reviewed several articles, books, etc., for Icfai University Press (IUP)

Invited or Contributed Lectures/Workshops

  1. “SCM – Risk Pooling and Managing Inventory of Short-Life Products”, Gnanam School of Business (GSB), Tanjore on 22nd Oct 2020 (virtual sessions)
  2. Presentation of Vision Statement and Five year plan” TACW, ESCON & ESASC,” ES Group of Institutions, Villupuram on 3rd Dec 2016
  3. Strategic Thinking & Long-term Visioning  for Next Level Growth,” ES Group of Institutions, Villupuram on 25th Aug 2016
  4. Applications of Operations Research in Business” at CARE School of Business Management, Trichy on 10th Mar 2016
  5. Standards Level the Playing Field” as part of the World Standards Day 2014 at Institute of Engineers (India), Trichy Chapter held on 14th Oct 2014.
  6. Integrated Product Development” at BIM, Trichy
  7. Strategic Thinking” in the Orientation Programmes at BIM, Trichy
  8. Divergent & Innovative Thinking” in the Orientation Programmes at BIM, Trichy
  9. Six Sigma for Quality in Education,” 8th annual three day workshop on “Total Quality Management in Education” 26th to 28th January 2012 organised by Swami Dayananda College of Arts & Science, Manjakkudi
  10. Supply Chain Management” at St. Joseph Institute of Management, Trichy on 21st Sep 2011 during 2:15 PM to 4:30 PM
  11. Supply Chain Integration” at DoMS, Oxford College, Trichy on 23-09-2010
  12. Enterprise Resource Planning,” CVR College, Hyderabad

Professional Affiliations and Activities

  1. Confederation of Indian Industries (CII)
  2. National Institute of Personnel Management (NIPM)
  3. Member, LinkedIn Professional Groups
  4. Member, Madras Management Association (MMA)


  1. Tools for Bibliographic Referencing” organised by CECMAR, BIM Trichy held on 25th Sep 2020
  2. “IMC Workshop on ‘Teaching with Simulations’, conducted by Harvard Business Publishing India and SPJIMR on 3rd August 2017 at IIML-Noida Campus
  3. In Pursuit of Leadership,” A conceptual-cum-experiential workshop, 18-21 Jan 2017, Organised by Bharathidasan Institute of Management (BIM), Trichy
  4. 26th NOFOMA (Nordic Logistics Research Network) conference held during 12-13 June 2014, Organized by Copenhagen Business School, Copenhagen, Denmark
  5. Workshop on ‘Working Together for Future’ held during 8-10 June 2014, organised by BIM, Trichy
  6. “Aligning HR for Triple Bottom Line – People, Planet & Profit,” NCON 2012 organised by NIPM at Kochi, 6th to 8th September’ 2012 at Hotel Le Meridian, Kochi
  7. Annual General Business Conference, 2011, organized by Sam Houston State University, Huntsville, Texas, USA
  8. “Workshop on Balanced Scorecard” organized by Confederation of Indian Industries (CII) at Hyderabad, on 11th Feb 2011
  9. Third Annual Global Business Summit Conference 2011, organized Global Strategic Management Inc (GSMI), Michigan, USA (held at Chennai)
  10. 16h Annual Convention of Association of Indian Management Schools (AIMS), organized by Goa Institute of Management
  11. “E-Business on Demand” organised by IBM
  12. “National Workshop on Case Development” organised by Druva college of Management, Hyderabad
  13. “Technology Summit 2003” organised by Confederation of Indian Industries (CII) and Govt., of Andhra Pradesh
  14. “Technology Management” and “Technology Summit 2002” organised by UNIDO, CII, ASCI, Osmania University and Govt., of A.P

Awards and Honours

  1. Dewang Mehta Best Professor in Operations Management, in Nov 2015
  2. Best Paper Award, Third Annual General Business Conference, Sam Houston State University, USA

New Initiatives

  1. BIM Global – A Global Interface for Management Development
  2. BIM Discussions
  3. Foreign Language Lab (FLL)
  4. ‘Here and Now’
  5. OPTIMA, The Operations Club at BIM

Executive Education Programs

S. No.Type of Program / Event Conducted Sponsor / Client(if any)Theme /TitlePlaceFrom(Date)To(Date)No. of Participants /DelegatesRole
1.Management Development ProgrammeTVS Sundaram Clayton Ltd., ChennaiOperational Excellence for PerformanceChennai22.11.1822.11.1820Faculty  [Design & Delivery]
2. Management Development ProgrammeAmco Batteries Ltd.,Journey to Operational Excellence & Customer FocusChennai24.09.1827.09.1830Faculty  [Design & Delivery]
2.Executive Development ProgrammeBHEL Piping Centre, ChennaiPlanning & Organizing skillsChennai5/1/20175/1/201720Program Director-cum-Faculty  [Design & Delivery]
3.Executive Development ProgramEngineering Plastics Division, Amalgamation Group, BangaloreAchieving Operations ExcellenceBangaloreJuly 2016 30Resource Person
4.Executive Development ProgramTractors & Farm Equipment (TAFE) Ltd., ChennaiSupply Chain Management ( 3 Modules)ChennaiJune 2012Aug 20158 Batches( 20 per batch)Program Director-cum-Faculty  [Design & Delivery]
5.ATHENAEUMInternal Conference on Contemporary Management ResearchCentre for Contemporary Management Research (CECMAR), BIM-TrichyManaging Transformation   Shifts in Global Business EnvironmentTrichy   IIT, Chennai Process started duringNov 2014  Process started duringOct’ 2016 Event conducted during 12-13 Feb2016 Event organised during 9-10 Feb, 2018 Co-ChairCo-Chair
6.Leadership Development Program (Workshop)E.S. Group of Institutions, VillupuramStrategic Thinking & Long Term Planning for Next Level Growth (4 lectures)VillupuramAugust 2016 30Program Director-cum-Faculty  [Design & Delivery]   
7.Executive Development ProgramBHEL, TrichyProject ManagementTrichyApril & Sep 2011 2 Batches ( 60 per batch)Resource Person (Design & Delivery)
8.Executive Development ProgramTractors & Farm Equipment (TAFE) Ltd., ChennaiJourney Towards Operations Excellence Strategic OperationsManagementChennaiAug 2010201830 + batches ( 25 per batch)Resource Person (Design & Delivery)
9.Faculty Development ProgramInstitute of Public Enterprise (IPE),Hyderabad“Modern Market Communication Strategies”Hyderabad23rd July 2009 15 – 20Resource Person (Design & Delivery)
10.Faculty Development ProgramInstitute of Public Enterprise (IPE),Hyderabad“Communicating to the BOP Markets”Hyderabad23rd July 2009  20Resource Person (Design & Delivery)
11.Executive Development ProgramInstitute of Public Enterprise (IPE),Hyderabad“Contemporary CRM Strategies for Service Sector”Hyderabad1st June’2007  20Resource Person
12.Faculty Development ProgramIcfai National Colleges – HQ, Hyderabad‘Enterprise Application Integration’HyderabadNov’2007  40Resource Person
13.Executive Development ProgramInstitute of Public Enterprise (IPE),Hyderabad“CRM for Building Brand Equity”Hyderabad22-23rd Dec’06  20Resource Person
14.Executive Development ProgramChrist College Institute of Management, Bangalore,“E-Trends in Pharma Marketing” and “Supply Chain Management in Pharma” as a part of one-day National Workshop on “Reengineering Pharma Marketing”BangaloreFeb’2005  35Resource Person
15.Executive Development ProgramInstitute of Public Enterprise (IPE),HyderabadPersonalization of Relationship Management”Hyderabad27th-29th Jan’2005 25Resource Person
16.Executive Development ProgramBharat Dynamics Ltd (BDL), Hyderabad“The Impact of Global Competition on Productivity in India”HyderabadFebruary’2004  30Resource Person
17.Executive Development ProgramNational Institute for Small-scale Industries (NISIET), Hyderabad “Solution Selling”HyderabadApril 2003 30Resource Person

S.No.InstitutionName of the ScholarYear ofRegistrationResearchTopicYourRoleWhether PhD Awarded
1.BIM [Bharathidasan Institute of Management], TrichyMr. E. Johanan Asirvatham Daniel2014A Study on Supply Chain Management during Natural DisastersResearch SupervisorNo
1.      BIM [Bharathidasan Institute of Management], TrichyMr. S. Thirumalainathan2012A STUDY ON PROCESS SAFETY MANAGEMENT IN INDIAN CHEMICAL INDUSTRIESResearch SupervisorNo


S. No.My Publication CitedCited in
1Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Effect of Parent Firm Size and Age on Aerospace Joint Venture Duration, Humerick, Douglas W. Capella University, ProQuest Dissertations Publishing, 2019. 13428374.
2Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Elberegli, M. A. (2018). An integrated framework for improving supply chain performance (Doctoral dissertation, Sheffield Hallam University).
3Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Bente Flygansvær,Robert Dahlstrom,Arne Nygaard, (2018), Exploring the pursuit of sustainability in reverse supply chains for electronics, Journal of Cleaner Production, Vol. 189, PP 472-484.
4Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43The Role of Trust and Collaboration toward Innovation in Outsourced Manufacturing Supply Chains: A Systematic Review, Mallett, Brian. University of Maryland University College, ProQuest Dissertations Publishing, 2017. 10686030.
5Krishna, S. J. (Ed.). (2005). E-business: Emerging Models, Strategies and Practices. ICFAI University Press.Banerjee, P. Security issues involved in doing business through electronic mode. (2017)
6Krishna, J.S., 2006, Business Activity Monitoring: An Introduction, Icfai University PressNafie, F. M., & Eltahir, M. A. Real-Time Monitoring and Analysing Business Process Performance, International Journal of Engineering And Science, Vol.6, Issue 7 (August 2016), PP -31-35
7Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Dhone, N. C., & Kamble, S. S. (2016). Development and validation of an integrated supply chain operational performance model for Indian automobile industry. International Journal of Procurement Management, 9(1), 27-70.
8Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Park, Sun – Hee , & bakjonghun . (2016). The 2008 impact factor authentication on profit : ISO 9001. Business Research, 31, 133-162.
9Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Ayuk, T. S. (2015). Impact of Supply Chain Collaboration on Operational Performance in the Cocoa Industry: The case Ghana Cocoa Board-Ashanti Region (Doctoral dissertation, Department of Information Systems and Decision Sciences, Kwame Nkrumah University of Science and Technology).
10Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Dhone, N. C., & Kamble, S. S. (2015). Scale development for supply chain operational performance model in Indian automobile industry by using exploratory factor analysis. International Journal of Logistics Systems and Management22(2), 210-249.
11Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Gimseongeon . (2014). Studies on the effects on the supply chain collaboration and supply companies. Management Education, 29, 530-551.
12Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Pfeiffer, E. H. (2014). Lessons learned in supply chain leadership: A Delphi study (Doctoral dissertation, University of Phoenix).
13Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43KS de Moura (2013), “Collaboration in the management of the grocery chain: a study on the relationship supplier-supermarket retail” Aarhus School of Business, Aarhus University, March 2012
14Krishna, J.S., 2011, “Supply chain collaboration: Evolution management framework”, International Journal of Global Business, vol. 4, No. 1, pp. 23-43Stanislav Stoyanov, Wong, H. “E-business tools for supply chain integration: trends and opportunities.” Aarhus School of Business, Aarhus University, March 2012
S Jaya Krishna, Naveen Kumar, (2008) Rural Empowerment: Indian and Global Initiatives, Icfai University press Hyderabad, India. 2008Feyisa, R. M., & Sabukuttan, K. (2015). Economic Participation of Rural Women in Rural Development: The Role of Non-Formal Education. International Journal of Research in Social Sciences, 5(5), 518-531.
16S Jaya Krishna (2010), “RFID: applications and cases” Publisher: Icfai University press Hyderabad, India. 2010.Laghari, A. A., Memon, M. S., & Pathan, A. S. (2012). RFID based toll deduction system. IJ Information Technology and Computer Science, 4, 40-46.
17Krishna, S.J. (Ed.) (2008). “Lean Transformation: Perspectives and experiences.” India: The Icfai University Press.JK Hartwell G Roth (2010), “Doing more with less at Ariens: a leadership and transformation case study” – Organization Management Journal, 2010 – Taylor & Francis”) 7, 89–109 & 2010 Eastern Academy of Management
18S Jaya Krishna (2007), “Multisourcing – Concepts and Applications” Icfai press, 2007.Source: “Knowledge Base” www. businessDr. D. Ranjitham, “Attrition and Retention at BPO Companies in Chennai: An Analytical Study,” Journal of Exclusive Management Science – July 2013-Vol 2 Issue 7 – ISSN 2277 5684
19Krishna, S. J. (Ed.). (2004). Data Warehousing: Design and Development Perspectives. ICFAI University Press.Azhar, S. (2005). Information systems to support decision-making in* construction owner organizations: A data warehousing approach (Doctoral dissertation, Florida International University).
20Krishna, S. J. (Ed.). (2004). Data Warehousing: Design and Development Perspectives. ICFAI University Press.Rivera-Vázquez, J. C., Ortiz-Fournier, L. V., & Ramaswamy, M. (2011). Designing data warehouses to support criminal investigation. Information Systems, 12(1), 445-454.
21S. Jaya Krishna. (2004). “Supply chain performance management: concepts and Cases” 1st Ed. India: ICFAI University PressGetahun, Salem Samuel, (2012). Investigation on the Effect of Supply Chain Integration on Ethiopian Garment Industry‟ s Performance (Doctoral dissertation, Addis Ababa University Addis Ababa, Ethiopia).
22S. Jaya Krishna. (2004). “Supply chain performance management: concepts and Cases” 1st Ed. India: ICFAI University PressKumar, A. (2007). Supply Chain Management: A Source of Competitive Advantage (A case study of an LCV Manufacturer). Supply Chain Management, 2(1).
23Dell Inc. By – S Jaya KrishnaVision to Execution,” Indian Institute of Management Calcutta (IIMC)
24Flextronics International Ltd. By – S Jaya KrishnaVision to Execution,” Indian Institute of Management Calcutta (IIMC)

Assistant Professor

R. Ruma Agnes



She has 12 years of experience in teaching and the IT industry. Her area of interest includes E-Retailing, Technology in Business & Lean Concepts. She is a certified ERP-SAP trainer. She is zealous about analytics especially qualitative analytics and has proficiency in using R. She is an avid user of Statistical and Modeling tools such as SPSS and SEM. She has participated and presented papers in various national and international conferences and has published articles in national journals.

Adjunct Faculty

A. G. Balasubramanian

Prof A G Balasubramanian has over three decades of teaching and consulting experience.  He has held full time academic positions in reputed institutions and has been in academic leadership positions.  He took premature retirement from Goa Institute of Management in April 2016 and now lives in Kochi, Kerala from where he continues to teach and consult.  At present, he also teaches as a Visiting Faculty at IIM Kozhikode and the Goa Institute of Management.

He teaches courses in the broad area of Organizational Behaviour and Human Resources Management. He is involved in teacher development for some business schools. He has published several management teaching cases and academic papers.

Prof Bala is a Fellow of the Indian Institute of Management, Ahmedabad and was awarded the fellow title in 1989.

Assistant Professor

Dr. Satyanarayana Rentala

Ph.D. (International Business) – Pondicherry University (2012-15)
PGDM – Goa Institute of Management (1995-97)
Pharmacy – BITS, Pilani (1991-95)

Dr. Satyanarayana Rentala had worked in the pharmaceutical industry in Product and Brand Management function and subsequently joined academics owing to his passion towards teaching and research. His research work got published in Scopus-indexed journals and ABDC Listed journals like Management and Organisation Review; International Journal of Development Issues; and Journal of Medical Marketing. He had published nearly 30 research papers in international and national journals and presented more than 40 papers in international and national conferences. He was awarded Doctoral Travel Stipend to present his doctoral research work in Academy of International Business (AIB) Annual Meeting in June, 2015. He serves as a reviewer for many international journals by Emerald and SAGE Publications. He also serves as reviewer for AIB and Academy of Management (AOM) Annual Meetings since 2013.

He was a SEBI Certified Resource Person for Financial Education during 2011-16. He also worked as a Program Manager for creating awareness about Social Entrepreneurship (Gandhi Fellowship Program) and State Transformation Program of Andhra Pradesh during his tenure with Piramal Foundation for Education Leadership. He had conducted MDPs for BHEL, Hyderabad; Vijai Electricals, Hyderabad and Regency Ceramics, Yanam.

His research areas include International Business, Financial Inclusion, Business Ethics and Intellectual Capital. He had been ‘Session Chair’ during AIB Annual Meeting, 2015 and AIB India Chapter Annual Conference, 2013 hosted by Indian Institute of Management, Bangalore. He is a Member of Academy of International Business since 2013. He had delivered invited lectures at various reputed universities/institutions in Tamil Nadu, U.T. of Puducherry, Andhra Pradesh and Telangana.

Assistant Professor

Sudharsan Sezhian

Assistant Professor – Systems

Sudharsan Sezhian is a technology enthusiast who is interested in studying the impact of technology on an organization’s economic activity and its value. Prior to joining BIM, he was a part of large IT service organizations like Wipro, Infosys and start-ups like Ameex – where he executed varied roles like a Telecom Engineer, an IT Solutions Consultant and a Manufacturing Consultant. He brings to the table a multitude of experience across domains like ‘Consulting, Software Product & Services – Visioning & Implementation, Business Analysis and Predictive Analysis’. His most recent engagement was in the ‘Industry 4.0’ domain and involved creating an IOT Sensor-based solution to digitize factory operations. He is a ‘Certified Scrum Master’ and holds a number of telecom certifications from Hallmark.  He is also an avid learner from various MOOCs.

Dr. Suriya Kumar

Teaching and Research in  International Economics, International Business and Finance for the last 20 years; evolving new course contents on the subject.

Text Book on International Economics for Under-Graduate students ( in Tamil language) published by the Bharathidasan University, Tiruchirappalli, 1997.

A Book on “W.T.O. and Tiruppur Knitwear Exports” (in Tamil language) published by Knitcloth Manufacturers Association (KNITMA) of Tiruppur, 2003;released by A.P.J Abdul Kalam, while he was president of India.
Course material for Post-Graduate students on International Economics, Labour Economics, International Business Management  for the Distant Education Program of Bharathidasan University. Study material on Growth & Development for Post-Graduate students of the Distant Education Program of Annamalai University. 

Raju Narayanan

Assistant Professor

Dr. Ajay Kumar Pandey

An alumnus of IIM Indore, Dr. Ajay Kumar Pandey is Assistant Professor of Marketing at BIM Trichy. He is also a visiting faculty at IMT Ghaziabad. He completed his PhD in Management from Symbiosis International University Pune, Executive Post Graduate Diploma in Management from IIM Indore, Master of Engineering (Analysis & Design) from NIT Allahabad and Bachelor of Engineering (Civil) from NIT Surat.

Dr. Pandey has also been educated and trained at L&T Leadership Development Academy Lonavala, National Institute for Entrepreneurship and Small Business Development (NIESBUD) Noida, CRISIL Mumbai and IIT Kanpur.

His teaching and research areas are: marketing mix in power sector, channel marketing, strategic business management, B2B marketing, renewable energy, power sector management, power policy reforms & economics, hydropower and PPP projects. His researches have been published in leading international journals and he has also presented his research papers in various international conferences. He is also on the Editorial Review Board of International Journal of Energy Sector Management (Emerald Publication). Dr. Pandey has also conducted and delivered corporate training programs at NHPC and L&T.

Dr. Pandey was also awarded with the best presenter award in NHPC vision series, 2008. Apart from various awards in literary and debating activities and essay writings; as a student he had also received various scholarships, viz. GATE Scholarship, National Scholarship, Akikrit Scholarship and Merit Scholarship to name a few.

Apart from management research and teaching, Dr. Pandey had a position of top management business leadership in industry. During his sterling industry career spanning over 18 years, he had been a part of premier government and corporate organizations in the areas of Renewable Energy, Power, Infrastructure and PPP Corporate Advisory etc. He worked with the organizations like Inox Wind Limited, L&T, NHPC and NIT Allahabad before moving to academics in management. He had dealt with various government agencies in India and neighboring countries to promote sustainable development.

Dr. Pandey had also represented Indian delegation twice on behalf of the Confederation of Indian Industry (CII) in 2012 and 2013 to the then Nepalese Prime Minister Dr. Baburam Bhattarai in Kathmandu for the development of strategic power projects.

A true mountaineer and trekker, theatre enthusiast and writer; Dr. Pandey’s interests and hobbies are as diverse and exciting as his professional career has been. As a philanthropist and cofounder, he runs Change I Network (CIN), a NGO headquartered in New Delhi, with a mission to bring positive change in the lives of underprivileged communities.;

Mobile:+91 9911814222

Assistant Professor

Dr. C.N.S. Ramnath Babu

Assistant Professor 
Mobile: +91 9489 888 000 

Dr. C.N.S. Ramnath Babu, an alumnus of BIM, Tiruchirappalli is an Assistant Professor of Marketing. He completed his PHD in Marketing from Bharathidasan University, Tiruchirappalli, and Bachelor of Engineering (Mechanical) from NIT, Tiruchirappalli.  

He has over 11 years of experience in academics. Prior to academics, he had over 13 years of rich experience in industry particularly in automobile and telecommunications sectors. He worked for Vodafone, Reliance Industries, Hindustan Motors, Mico Bosch and Ispat Industries. His industry experiences involved Business Development, Channel Management and Key Account Management.  

Area of Interest  

Business-to-Business Marketing, Sales and Distribution Management and Services Marketing,  

Research Interest 

Consumer Behaviour, Relationship Marketing and Services Marketing 

Publications and Conferences 

  1. Babu, C.N.S.R., & Sundar, S. June (2019). Identifying the Switching Determinants of Mobile Enterprise Customers: The Perspective of Pull-Push-Mooring Model and Mobile Number Portability. Indian Journal of Marketing, 49(6), 21-34. [ABDC “C”, Scopus Indexed] 
  2. Presented a paper titled “A Comparative Study of Factors Influencing the Choice Decision of Mobile Network Operators between Large and, Small and Medium Enterprise (SME) Customers” in the 17th AIMS International Conference on Management held at IIM Kozhikode during January 2-4, 2020 and published in the conference proceedings.;

Mobile:+91 9489 888 000

Dr. Jeayaram Subramanian

Dr. Jeayaram Subramanian holds a PhD in OB & HR from Universite Paris Saclay, Paris, France. He’s also a B.Tech (EEE) from Anna University, Chennai and an MBA from Amrita Vishwa Vidaypeetham University, Coimbatore. Jeayaram had a short stint in sales with before going for his PhD. Post PhD, he has been an Assistant Professor in OB & HR with Amrita Vishwa Vidyapeetham, School of Business, Kerala and at International School of Business & Media at Pune, prior to joining BIM Trichy. His areas of interests for teaching & research span across Leadership, Personality, Psychological contract, Psychoanalytics, and the likes.

Apart from this, Jeayaram is also an accomplished Carnatic classical vocalist for the past 23+ years. He has performed music concerts at various places across the world. Apart from music, Jeayaram maintains his own blog page titled “THE INDIAN DHARMA”, where he tries to bring out modern-day leadership / management principles from our ancient scriptural texts. The blog page has so far attracted around 1.4 lakh viewers from across 115 countries around the globe. For more information on this, visit

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