The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts tools and techniques of marketing to a chosen Industry.
The students understand in this process the merits and limitations of applying a conceptual framework. Hence they develop a modified framework that can suit the requirements of the industry.
This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.
The finance courses emphasize the application of Risk Return Paradigm of finance. The broad areas covered are:
- Project Appraisal Planning and Control
- Taxation Management
- Commercial Bank Management
- International Finance and Financial Engineering
- Mergers and Acquisitions
- Financial Services
- Security Analysis and Portfolio Management
- Derivative Securities
In response to the increasing requirements for HR professionals with contemporary skills in the industry BIMs HRM courses focus on the following areas:
- Compensation Management
- Advanced Industrial Relations
- Strategic Human Resources Management
- Performance Management
- Competency and Change Management
- IR Issues in Emerging Economics
- Emerging Trends in HRM
- Training and Development
The focus in this area is on the quantitative underpinnings of Operations Management the recent developments and emerging trends in the practice of Operations Management. The subjects offered are:
- Supply Chain Management
- Advanced Materials Management
- Lean Enterprise for Competitive Advantage
The focus is on managing Information Technology and using it as a source of competitive advantage. In the era of networked computing security of data and information has assumed tremendous importance. Keeping this in mind various concepts in security procedures and controls are covered in Systems area.
Also offered are the fundamentals of reengineering and implementation strategies using ERP. The role of Information Technology in process redesign is also dealt with in detail.